Paid Search Strategist

About the Position 

We are looking for a Search Strategist to join our team. This role is ideal for someone who thrives in a collaborative, fast-paced environment, while also being comfortable owning their work independently and executing at a high level. You should enjoy building and optimizing campaigns that directly impact client growth.

You’ll play a key role in developing and managing paid search strategies across multiple industries, while also overseeing SEO efforts and ensuring alignment between paid and organic search campaigns. Success in this role requires strong time management, attention to detail, and the ability to take ownership, stay focused, and consistently follow through.

This is a full-time, hybrid position (remote Fridays) based in Tulsa, OK.

Job Responsibilities 

• Execute paid search campaigns from strategy through launch and optimization
• Work closely with the Digital Director to develop tailored strategies based on client goals and
• industries
• Build and structure campaigns across Google Ads, including Performance Max and Local Service Ads
• Manage and optimize campaigns to improve performance, efficiency, and lead quality
• Monitor search terms, user intent, and keyword performance to refine targeting
• Conduct competitive research to identify opportunities and positioning strategies
• Write clear, compelling ad copy aligned with search intent
• Track and report on KPIs, providing insights and recommendations
• Think through the full customer journey and identify opportunities to improve conversion rates
• Bring forward insights and recommendations, and confidently challenge ideas when there is a better
• path to performance
• Own and manage multiple accounts efficiently across various industries, balancing priorities and
• deadlines

SEO Coordination & Oversight 

• Own coordination between internal teams, clients and the SEO team
• Participate in recurring SEO meetings (monthly, mid-month check-ins, and quarterly strategy
• reviews)
• Monitor SEO deliverables to ensure timelines and scope are met; follow up as needed
• Review and distribute SEO reports, ensuring accuracy and clarity
• Coordinate approvals and implementation of SEO recommendations with internal teams or clients
• Support SEO strategy alignment, including keyword direction and overall search visibility goals
• Assist in gathering client insights, assets, and approvals needed for SEO execution

Campaign Operations & Reporting 

• Set up and manage Google Ads campaigns, including conversion tracking and launch checklists
• Launch and manage YouTube campaigns as needed
• Manage Local Services Ads onboarding, verification, and ongoing optimization
• Conduct regular performance reviews and deep dives to identify optimization opportunities
• Monitor budget pacing and make adjustments to ensure campaigns stay on target
• Prepare and deliver monthly digital reports
• Stay up to date on platform updates, trends, and best practices in paid search and search marketing overall

Skills 

• Strong understanding of search intent and how it translates into campaign performance
• Hands-on experience with Google Ads, including Performance Max campaigns
• Familiarity with Local Services Ads (LSA) and lead-based campaign strategies
• Ability to analyze data and make strategic optimization decisions
• Strong communication skills (internal and client-facing)
• Organized, detail-oriented, and able to manage multiple priorities
• Excellent time management with the ability to prioritize workload, stay focused, and execute
• efficiently in a fast-paced environment
• Strong work ethic with the ability to stay focused and consistently execute
• Collaborative team player who is also comfortable working independently and managing their own
• workload
• Proactive, problem-solving mindset
• Solid understanding of overall digital marketing strategy

Requirements 

• 1 years of experience managing paid search campaigns

• Proven experience with Google Ads

• Experience with Local Services Ads and Vehicle Listing Ads strongly preferred

• Experience working with lead generation campaigns

• Landing page optimization experience preferred

• Working knowledge of Google Analytics and Google Tag Manager

• Experience collaborating with SEO teams or understanding of how paid and organic efforts align

Compensation

$40-$49,000 based on experience.