What are the responsibilities and job description for the Salesforce Apex Technical Lead position at Inherent Technologies?
Position: Salesforce Apex Technical Lead
Location: ***Remote***
Duration: 1 Year
Job Description
Salesforce Marketing Cloud Personalization (Interaction Studio)
Design, develop, and implement solutions in Salesforce Marketing Cloud
Build And Manage Multi Channel Campaigns Using
Configure User Tracking, Events, And Data Models Including
Configure and manage Web SDK and sitemap configuration
Create Dynamic And Personalized Email Content Using
Build audience segments and targeting rules
Manage triggered and transactional messaging
Perform A/B testing and campaign optimization using performance insights
Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
Ensure accurate data capture, identity resolution, and customer profile consistency
Salesforce (CRM) Required Understanding
Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
Experience with Marketing Cloud Connect and CRM SFMC data synchronization
Ability to align marketing journeys with lead management, nurturing, and handoff to sales team
Basic understanding of Salesforce data models, roles, profiles, and permissions
Nice to have knowledge on LWC, Apex Trigger, Batch classes, SOQL
Collaboration & Stakeholder Management
Engage with customers and business stakeholders to understand requirements
Translate business and marketing objectives into scalable Salesforce solutions
Work closely with marketing, sales, and technical teams to ensure successful delivery
Provide implementation guidance and recommend best practices
Technical Skills
Hands on experience with Salesforce Marketing Cloud
Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
Experience with data modeling, segmentation, and automation
Knowledge of APIs and system integrations
Understanding of event based tracking and personalization concepts
Location: ***Remote***
Duration: 1 Year
Job Description
Salesforce Marketing Cloud Personalization (Interaction Studio)
Design, develop, and implement solutions in Salesforce Marketing Cloud
Build And Manage Multi Channel Campaigns Using
- Email Studio
- Journey Builder
- Automation Studio
- MobileConnect
Configure User Tracking, Events, And Data Models Including
- User profiles
- Product/content catalogs
- Behavioral and interaction data
Configure and manage Web SDK and sitemap configuration
Create Dynamic And Personalized Email Content Using
- AMPscript
- SSJS (Server Side JavaScript)
Build audience segments and targeting rules
Manage triggered and transactional messaging
Perform A/B testing and campaign optimization using performance insights
Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
Ensure accurate data capture, identity resolution, and customer profile consistency
Salesforce (CRM) Required Understanding
Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
Experience with Marketing Cloud Connect and CRM SFMC data synchronization
Ability to align marketing journeys with lead management, nurturing, and handoff to sales team
Basic understanding of Salesforce data models, roles, profiles, and permissions
Nice to have knowledge on LWC, Apex Trigger, Batch classes, SOQL
Collaboration & Stakeholder Management
Engage with customers and business stakeholders to understand requirements
Translate business and marketing objectives into scalable Salesforce solutions
Work closely with marketing, sales, and technical teams to ensure successful delivery
Provide implementation guidance and recommend best practices
Technical Skills
Hands on experience with Salesforce Marketing Cloud
Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
Experience with data modeling, segmentation, and automation
Knowledge of APIs and system integrations
Understanding of event based tracking and personalization concepts