What are the responsibilities and job description for the Marketing Operations Specialist position at Ingentis?
Marketing Operations Specialist
We’re hiring a Marketing Operations Specialist in Nashville, TN or Huntsville, AL to scale and operationalize marketing in North America—with a clear mandate: turn marketing activity into measurable pipeline and revenue impact. You’ll partner closely with the North America marketing lead to ensure effective execution of campaigns, events, and partner initiatives. In this role, you’ll build the operational foundation for consistent execution, performance visibility, and continuous optimization.
Ingentis is the leading software provider for Organizational Analytics and Strategic Workforce Planning. With our Ingentis org.manager platform, we strengthen the Organizational Performance of more than 2,000 organizations worldwide. Across our locations in Nuremberg, the United States, France, and the United Kingdom, around 160 employees actively shape the future of data-driven organizational development – guided by a clear ambition: to design organizations in which people can perform at their best.
Your key responsibilities
- Execute campaigns and programs that drive measurable pipeline, engagement, and revenue impact
- Translate marketing plans into structured, trackable, and high-performing initiatives
- Continuously optimize campaign performance based on data, insights, and outcomes
- Build and maintain a clean, reliable data foundation across marketing and sales systems (e.g., HubSpot, Salesforce)
- Improve data quality, segmentation, and targeting to increase conversion rates and efficiency
- Provide clear visibility into marketing performance, pipeline contribution, and key insights
- Ensure events and partner programs are planned and executed effectively to generate, capture, and convert demand
- Drive strong follow-up processes and identify execution gaps to improve overall pipeline impact
Your profile
- Strong communicator able to collaborate across teams and geographies (especially US–Germany)
- Highly organized and able to manage complexity while maintaining execution speed
- Proactive, hands-on operator who identifies issues early and drives solutions independently
- Outcome-oriented mindset with a strong focus on measurable results and impact
- Experience with marketing and CRM systems such as HubSpot and Salesforce
- Comfortable working with data, performance metrics, and attribution models
- Experience in HR tech / HCM or selling into HR organizations is a strong plus
- Understanding of HR buying processes and familiarity with platforms like Workday, SAP SuccessFactors, or UKG; OKR experience is a plus
What we offer
- Remote friendly
- Health, dental, and vision insurance
- 401k
- Collaborative and innovative team culture
- Flexible working time
- Modern office spaces
- Complimentary drinks and snacks
- Joint company events
If you have any questions you can contact our Recruiter Marcel Aflatoon via mail: marcel.aflatoon@ingentis.com
Take a look at our webiste: www.ingentis.com