Marketing Specialist

Job Description

The Marketing Specialist is responsible for planning, creating, and managing marketing initiatives that strengthen Infusion Solutions’ brand awareness and engagement among patients, providers, and the community.

This is a versatile and collaborative role ideal for a creative professional who thrives in a fast-paced environment. The Marketing Specialist will wear many hats-supporting digital campaigns, video and graphic production, SEO, paid ads, and internal communications-while ensuring consistent brand representation across all platforms.

A background working with sales teams in the healthcare field and experience supporting internal marketing efforts is highly preferred. Familiarity with medical terminology and healthcare communication is also valuable but not required for the right candidate.

Duties and Responsibilities

• Plan, develop, and execute marketing campaigns that align with company goals and brand standards.
• Design and produce print and digital materials, including flyers, brochures, signage, presentations, and branded collateral.
• Create, edit, and manage digital content across the company’s website (WordPress), social media platforms, and internal email communications.
• Manage paid digital advertising campaigns (Google, Meta, LinkedIn), including strategy, ad copywriting, creative development, targeting, and budget tracking.
• Monitor and optimize SEO performance through keyword research, content updates, and analytics review.
• Produce video content from concept through post-production, including storyboarding, filming, and editing.
• Develop branded templates, visual assets, and internal communication materials to ensure consistent messaging.
• Utilize HubSpot Marketing modules to manage ad campaigns, automate workflows, track engagement, and generate reports.
• Collaborate with Sales and Clinical teams to support provider outreach, patient education, and referral communications.
• Support internal marketing initiatives, including employee communications, recognition programs, and company-wide campaigns.
• Apply healthcare knowledge or familiarity with medical terminology to create accurate, accessible messaging for clinical and non-clinical audiences.
• Manage public relations, online reputation (BirdEye, social media, Google Business), and ensure compliance with healthcare marketing regulations.
• Plan, promote, and support company events such as open houses, awareness campaigns, and community outreach activities.
• Maintain organized libraries of photography, video content, signage, and digital assets.
• Coordinate with external vendors for production, printing, and fulfillment of marketing materials.
• Assist with limited recruitment-related advertising as part of broader brand support.
• Track marketing analytics and KPIs using Google Analytics and other reporting tools, and make recommendations for campaign optimization.
• Perform other marketing-related duties or special projects as assigned.

Professional Requirements

• Maintains confidentiality of company, patient, and employee information.
• Demonstrates professionalism, accountability, and strong communication in all interactions.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field preferred.
• Minimum 2 years of experience in marketing, content creation, or digital communications.
• Hands-on experience working with WordPress, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Audition, Lightroom, and Acrobat), HubSpot Marketing and/or Sales modules, social media platforms, and Google Analytics.
• Experience managing paid advertising campaigns (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
• Knowledge of SEO best practices and web analytics.
• Excellent written, verbal, and visual communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Flexible and adaptable with a proactive, creative mindset.
• Experience working with sales teams in healthcare and supporting internal marketing initiatives preferred, but not required for the right candidate.

Key Skills

• Graphic Design and Visual Communication
• Video Production and Editing
• Website Management (WordPress)
• HubSpot CRM / Marketing Automation
• Social Media and Paid Ads Management
• SEO and Analytics (Google Analytics)
• Internal Communications and Employee Engagement
• Content Creation and Copywriting
• Healthcare Communication
• Branding and Campaign Strategy
• Project Coordination and Time Management
• Flexibility and Creative Problem-Solving

Job Types: Full-time, Part-time

Pay: $30.00 - $39.00 per hour

Expected hours: No more than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Required)

Location:

• Bellingham, WA 98226 (Preferred)

Work Location: Hybrid remote in Bellingham, WA 98226

Salary : $30 - $39