What are the responsibilities and job description for the MarTech Architect position at InfoVision, Inc.?
Job Details
Job Title: MarTech Architect
Location: Dallas, TX or Basking Ridge, NJ
Duration: Long-term
Hybrid role 3 days onsite
Summary:
We are seeking a highly skilled and experienced MarTech Architect with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth.
Key Responsibilities:
- Digital Marketing & Targeting Architecture:
- Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video).
- Lead Media Activation integration to enable digital marketing through social media and advertising platforms.
- Real-time Personalization:
- Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
- Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
- Design and integrate rules-based and machine learning-based personalization models.
- Customer Data Platform (CDP) Development:
- Data Ingestion & Orchestration:
- Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
- Cross-functional Collaboration:
- Facilitate communication and knowledge sharing across all stakeholders.
- Technology Expertise:
- Deep understanding of MarTech stack, including Tealium, Google Cloud Platform, Kafka, Pega, and Adobe Target.
- Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
- Qualifications:
- Experience: 7 years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.
- Technical Skills:
- Expertise in Tealium/Adobe, Google Cloud Platform, Kafka, Pega, and Adobe Target.
- Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
- Strong programming skills in Java, Python, or other relevant languages.
- Experience with data integration tools and technologies.
- Proficiency in SQL and NoSQL databases.
- Experience with cloud computing platforms (Google Cloud Platform).
- Other Skills:
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Detail-oriented and organized.
- Passion for data-driven marketing and customer experience.
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