What are the responsibilities and job description for the Lead MarTech Developer position at InfoVision Inc.?
Job Title: Lead MarTech Developer (3 Days onsite in a week)
Location: Dallas, TX OR Basking ridge, NJ (3 Days onsite in a week)
Longterm Contract
Summary
We are seeking a highly skilled and experienced Lead MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations
Key Responsibilities
Digital Marketing & Targeting Architecture:
Design and implement a robust media marketing architecture for new and existing customers, encompassing
Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across
various channels (e.g., social media, search, display, video).
Lead Media Activation integration to enable digital marketing through social media and advertising platforms
Real-time Personalization:
Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,
online and offline channels).
Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized
experiences.
Design and Integrate rules-based and machine learning-based personalization models.
Customer Data Platform (CDP) Development:
Design and implement a CDP strategy, including:
Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party
data.
Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other
relevant data.
Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx
and system of engagements ) to activate customer data for personalized campaigns.
Prospect Data Store & Management:
Design and implement a robust prospect data store, including:
Data acquisition and enrichment strategies.
Data quality and hygiene processes.
Data privacy and compliance considerations.
Cross-functional Collaboration:
Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team
Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured
and delivering use cases
Facilitate communication and knowledge sharing across all stakeholders.
