Marketing Specialist

Process Specialist

Eloqua Operations Specialist – Digital Services

Looking to hire an Eloqua Operations Specialist to enhance our email marketing program. This is a

crucial role in managing and optimizing our marketing automation platform. The ideal candidate,

while working in collaboration with the marketing team to ensure the successful execution of

campaigns, demand generation and customer engagement, will also be able to work independently

or as a part of cross-functional teams in a fast-paced environment able to manage changing

priorities and timelines.

Responsibilities:

• Configure, maintain, and troubleshoot Eloqua to ensure optimal performance and

functionality

• Create, deploy, and monitor marketing campaigns

• Assist in email production process, including laying out email copy and graphics in HTML

and email deployment through Eloqua

• Measure and analyze communications, provide tracking results, and report metrics

• Develop and maintain automated workflows, including lead nurturing, lead scoring, lead

flow, and email marketing automation

• Integrate Eloqua with other marketing systems to ensure data flow and synchronization

• Ensure compliance with data protection regulations, email marketing laws, and best

Practices

Basic Qualifications:

• High School Diploma or GED or equivalent

• Minimum of 2 years of related experience related to the job description

Preferred Qualifications:

• Experience using a B2B marketing automation platform, preferably Eloqua

• Experience with reporting online analytics reports

• Experience working with content management systems

• Experience with lead scoring, segmentation, and automation workflows

• Knowledge of email marketing best practices

• Strong analytical and problem-solving skills

• Strong collaboration and communication skills

About Us:

Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), provides end-to[1]end transformative business process management (BPM) services for its clients across the globe.

The company’s integrated IT and BPM solutions approach enables it to unlock business value

across industries and service lines, and address business challenges for its clients. Utilizing

innovative business excellence frameworks, ongoing productivity improvements, process

reengineering, automation, and cutting-edge technology platforms, Infosys BPM enables its clients

to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness,

and deliver superior customer experience.

Infosys BPM has 44 delivery centers in 16 countries spread across 5 continents, with 59,443

employees from 108 nationalities, as of March, 2025.

The company has been consistently ranked among the leading BPM companies globally and has

received over 60 awards and recognitions in the last 5 years, from key industry bodies and

associations like the Outsourcing Center, SSON, and GSA, among others. Infosys BPM also has

very robust people practices, as substantiated by the various HR-specific awards it has won over

the years. The company has consistently been ranked among the top employers of choice, on the

basis of its industry leading HR best practices. The company’s senior leaders contribute widely to

industry forums as BPM strategists.