What are the responsibilities and job description for the Head of E-Commerce & Marketing position at Infostride?
Backfill Role
Head of E-Commerce & Marketing/VP
Location: Northern NJ (On-site)
Compensation: $150,000 – $175,000 base benefits
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About Us
We are a beloved, nationally recognized retail fashion brand with a loyal and passionate customer base. With decades of heritage and a bold vision for the future, we are a purpose-driven company dedicated to celebrating and empowering women of all sizes. We operate a growing omnichannel business — spanning e-commerce, brick-and-mortar retail, and digital — and we are at an exciting inflection point in our growth journey.
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The Opportunity
We are seeking a dynamic, results-driven Head of E-Commerce & Marketing to own and lead the full digital and brand marketing operation. This is a high-impact leadership role reporting directly to the CEO. You will be the architect of our customer acquisition, retention, and brand experience strategy — responsible for driving revenue growth across all digital channels while building a powerful, culturally resonant brand.
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What You’ll Own
• Full ownership of the e-commerce P&L — including site performance, conversion optimization, and online revenue growth
• Strategy and execution across all performance marketing channels — paid social, paid search, SEO, email, and SMS
• Brand marketing — campaign ideation, creative direction, content strategy, and storytelling
• Customer lifecycle marketing — loyalty programs, segmentation, personalization, and retention
• Management and optimization of our Shopify Plus platform and tech stack
• Leadership of an internal marketing and e-commerce team, plus agency/vendor relationships
• Cross-functional collaboration with merchandising, buying, operations, and store teams
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Who You Are
• 8–10 years of progressive experience in e-commerce and/or brand marketing, with at least 3 years in a leadership role
• Proven track record driving online revenue growth in a fashion, apparel, or retail DTC environment
• Deep hands-on experience with Shopify or Shopify Plus
• Strong command of performance marketing — Meta Ads, Google Ads, email/SMS platforms (Klaviyo or similar)
• Data-driven mindset with the ability to translate analytics into actionable strategy
• A creative storyteller who understands brand-building as much as performance
• Experience marketing to multicultural, plus-size, or underserved consumer communities is a strong plus
• Thrives in a fast-paced, entrepreneurial environment where ownership and accountability are valued
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Why Join Us
• High-visibility leadership role with direct access to executive leadership
• A brand with deep cultural meaning and a fiercely loyal customer community
• Competitive compensation: $150,000 – $175,000 base salary
• Comprehensive benefits package including health, dental, vision, and 401(k)
• An opportunity to shape the next chapter of a brand that truly matters to its customers
Salary : $150,000 - $175,000