What are the responsibilities and job description for the Sr. Entertainment Marketing Manager position at Information Technology Group?
Job Details
Job Description:
The Entertainment Marketing team is chartered with bringing the client brand story to life through partnerships, content and live experiences at the national and local levels including strategic development, creative ideation, planning, execution and measurement of sponsorships and tentpole events.
The Sr. Entertainment Marketing Manager will handle day-to-day management and execution of brand-focused entertainment programs that provide meaningful experiences and benefits to customers, including the planning, implementation and measurement of the programs, as well as supporting other key entertainment partnerships as they arise. This person will be responsible for driving sponsorships and partnerships that support the overall entertainment strategy and client s brand and business priorities using sound business rationale, consumer insights, and other business information, with a focus in experiential marketing and ticketing programs.
The individual should have their finger on the pulse of culture and be creative and collaborative in their work to help bring priority messages to life via can t-miss cultural moments, strategic partnerships, and events. They should also have a consistent record of working cross-functionally to build and execute integrated marketing plans with teams like Media, Social, PR, and more to meet business goals, and demonstrate ability to work effectively with internal and external partners.
Main Responsibilities:
Lead and execute entertainment marketing programs across the full lifecycle from briefing through measurement to support brand and business growth
Support entertainment partnerships and talent across all client lines of business including evaluations of new opportunities as requested / briefed by business units
Planning and execution of additional entertainment marketing sponsorships / activations as needed
Day to day management of entertainment agencies
Establish and manage relationships with key internal and external stakeholders
Also responsible for other Duties/Projects as assigned by business management as needed