What are the responsibilities and job description for the Bilingual Marketing Consultant position at Information Technology Group?
Role Summary
Cover the Hispanic Market creative lead role during leave, driving in-culture advertising across lines of business while owning assigned projects end to end, from intake through delivery, across T-Studios and external agency partners.
Location: Hybrid, 3 days/week in office. Bellevue, WA; Overland Park, KS; or Frisco, TX.
Language: Must be English/Spanish bilingual.
Reports into: Consumer Advertising Team.
Multicultural Creative Leadership
- Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints
- Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio
- Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels
- Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising
- Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung
- Drive alignment with LOB leads, agency partners, and cross-functional teams
- Present creative work and rationale to senior leadership
- Project & Creative Partner Management
- Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery
- Act as the day-to-day point of contact for internal partners, T-Studios, and external agencies on assigned work
- Develop and own the Universal Creative Brief (UCB) for assigned projects
- Open and manage Workfront tickets for T-Studios work, and keep Airtable current as the source of truth for project tracking for Consumer Advertising team
- Keep projects on strategy, on time, on budget, and within brand standards
- Troubleshoot day-to-day delivery issues, and surface and drive process improvements
- Ad Trafficking & Creative Operations
- Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule
- Manage Ad-ID assignment and version control across deliverables
- QC assets against platform specs, trafficking instructions, and compliance requirements before release
- Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing
- Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements
Required Qualifications
- Bilingual English/Spanish, with native or fluent Spanish strongly preferred
- 4 years advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience
- 4 years broadcast experience, plus solid print and digital experience
- Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints
- Experience presenting creative to senior leadership
- Comfort managing multiple projects and deadlines in a fast-moving, evolving environment
Preferred Qualifications
- Experience inside in-house creative or production studio workflows, such as T-Studios
- Familiarity with Workfront, Airtable, and Teams
- Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or MediaOcean
- Digital testing and optimization experience, and experience using consumer research
Salary : $50 - $55