What are the responsibilities and job description for the Director, IT - Digital Marketing position at Informatic Technologies?
The Director, IT – Digital Marketing Technology leads the technology strategy, architecture, and delivery roadmap powering omni-channel customer engagement capabilities across US, EU and International Markets. This role sits at the intersection of global and local Commercial/Marketing teams, IT, System Integrators (SI), Managed Service Providers (MSP), and creative/media agencies — translating brand and marketing strategy into scalable data, integration, and platform capabilities that enable true omni-channel execution across HCP, patient, and consumer touchpoints in multiple markets. This leader owns the governance, roadmap, and delivery of modern marketing technology and data stack spanning Salesforce (Data 360, Identity, Marketing Cloud, Experience Cloud, Heroku), Veeva Vault CRM, AWS, GA4, and enterprise data lakes — balancing global platform standards with local market and regulatory needs.
Skills and Experience
- Bachelor's degree required
- 10 years of IT/technology experience, with 5–7 years specifically in digital/omni-channel/multichannel marketing technology within Life Sciences, pharma, or a comparably regulated industry
- Experience supporting or delivering technology for global/multi-market organizations, ideally with EU market exposure
- Prior leadership experience, including managing a team through managers/leads
- Deep hands-on knowledge of the Salesforce ecosystem (Marketing Cloud, Data Cloud/Data 360, Identity, Experience Cloud)
- Proven experience managing SI and MSP relationships, including scoping, governance, and delivery accountability across multiple markets
- Understanding of GDPR and EU data privacy requirements as they apply to marketing/CRM data
- Strong understanding of cloud data architecture (AWS, Heroku) and data lake/integration patterns
- Excellent stakeholder management skills — able to operate credibly with global and in-country Marketing/Brand leadership as well as technical teams
- Comfort working across time zones with EU/IM markets
Preferred/Nice to Have
- Experience with Next Best Action (NBA) or AI-driven personalization programs
- Hands-on familiarity with Veeva Vault CRM/Vault PromoMats
- Experience navigating multi-country regulatory/compliance variance beyond GDPR
- Exposure to GenAI content tooling or CDP/MDM platform implementations