Sponsorship Manager

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

This role is based in our Boulder office.

New Hope Network is a division of Informa Markets and is the go-to partner for targeting and achieving success in the health and wellness industry, fueling every stage of a company: from opportunity identification, through development and manufacturing, to sales and prosperity. This is achieved through tradeshows, conferences, media, publications and data & insights.

New Hope Network is a leader in the B2B health and nutrition exhibitions industry. New Hope Network's portfolio features Natural Products Expo West as our flagship large-scale tradeshow, along with additional shows including Newtopia Now, Nutrition Business Journal Summit, Nutrition Capital Network, and Organic Produce Summit. All of these events help to foster companies in the natural products industry throughout their life cycle. In these events, exhibitors then enhance the value of their experience by purchasing sponsorships and/or marketing opportunities to expand their brand presence.

In this role, you will drive innovation and maximize sponsorship revenue by creating strategic opportunities that leverage show assets and develop new revenue streams. Acting as a project manager, you will collaborate with internal teams and vendors to ensure the successful delivery of sponsorship commitments while managing budgets and multiple projects with precision.

You will work directly with clients to provide exceptional service, manage expectations, and identify opportunities to increase revenue and client value. Additionally, you will build strong relationships, provide input for RFPs, and ensure professional execution of events. Supervising and mentoring team members, aligning goals with company vision, and understanding key markets like Natural Products will be essential to delivering tailored opportunities.

Role Accountability and Duties:

Drive innovation and optimal results in sponsorship revenue:

• Create and implement strategic sponsorship and marketing opportunities that leverage existing show assets while developing new revenue streams for clients.
• This role prioritizes optimizing sponsorship offerings, maximizing revenue potential, and measuring client return on investment.
• Serve as a "project manager" collaborating with operations, sales, technology, marketing, conference, and additional internal teams to ensure successful delivery of sponsorship and marketing commitments.
• Requires superior attention to detail, organizational excellence, and ability to oversee multiple concurrent projects.
• Collaborate with vendors to establish competitive pricing for sponsorship assets and deliverables; provide pricing guidance to show teams for accurate positioning and valuation. Experienced in managing $1 million sponsorship budgets and complex timelines.

Deliver consistently high performing products and services:

• Work directly with clients (aka our sponsors) to appropriately manage expectations while providing a high customer service level to ensure client happiness and encourage future sponsorship sales.
• Meet defined timelines set out by the Senior Sponsorship Manager and Show Managers, various internal teams, vendors, and other show partners to fulfill contracted opportunities on show site.
• Identify places organically and within existing sponsorship and marketing opportunities to increase show revenue and profit growth, and value for clients.

Develop relationships that facilitate achievement of client objectives:

• Develop relationships with internal team, vendors, show partners, and clients that support effective communication and exceptional results.
• Provide input for RFPs that addresses the unique needs of each event, i.e. costs, market need, program flow etc.
• Communicate contract obligations and inclusions to appropriate groups involved.
• Work as an interface to ensure show is professional and that onsite challenges are invisible to (most) internal and external customers.

Participate and demonstrate leadership in an engaged and empowered team:

• Directly supervise and mentor team members, providing guidance, performance feedback, and support to ensure successful execution of responsibilities and professional growth.
• Collaborate on long and short-term goals to support company, department and market vision.
• Manage communications between operations, sales, and other relevant show teams regarding the fulfillment of sponsorship and marketing opportunities for our clients.
• Develop an understanding of the markets we serve, specifically Natural Products, and deliver opportunities in line with these communities and client’s needs.
• Be an active participant in the Exhibition & Conference industry through continued education, association involvement and/or community contribution.

Qualifications

What you bring to the team:

• Bachelor’s degree in related field (preferably event planning, marketing, hospitality, and/or business) or equivalent work experience
• Minimum 2-5 years of event industry experience. Sponsorship, operations, and/or marketing experience highly preferred
• Highly organized, detail oriented and able to execute demanding, simultaneous, multi-show deliverables in a mutable environment.
• Requires strong communication skills, professionalism, positive attitude, and ability to work with clients, vendors, and internal team members.
• Ability to work independently as well as part of a team while delivering accurate and on time results.
• Travel to conferences and tradeshows is approximately 5-10% of the year.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $65,000- $80,000 based on experience.

This posting will automatically expire on 6/15/2026.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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