What are the responsibilities and job description for the Sr. Manager, SMB Marketing position at Infor?
Infor is seeking a Sr Marketing Manager to join our Americas demand generation organization, specifically supporting marketing initiatives for our Americas SMB & Channel business. This role is critical in reaching the marketing pipeline goals set by Infor, aligned to the Sales revenue targets. This person will be responsible for working cross-functionally with Sales, Business Development, Strategy, Global Marketing, and our Channel partners to define and execute industry-specific integrated marketing programs to create Marketing Generated Opportunities and Closed Won Bookings in line with assigned SMB targets.
A Day In the Life Typically Looks Like:
- Responsible for end-to-end conceptualization and execution of the SMB marketing plan. Partner with team as appropriate to support plan for marketing to, through and with key channel partners.
- Build and own integrated SMB demand programs by engaging, educating, and connecting with our key buying personas while accelerating demand and brand recognition.
- Produce connected end-to-end plans around marketing events to drive pre-event, event, and post-event executions to maximize SMB pipeline creation impact from these investments.
- Contribute to our target audience development and collaborate on marketing campaigns that drive acquisition and engagement..
- Manage marketing activity across a matrixed organization, creating strong partnerships and alignment with the Sales and Business Development teams within the Americas Region.
- Lead additional SMB and Channel Marketing strategic projects as business needs arise.
Basic Qualifications:
- Multi-channel B2B software marketing experience, gained within enterprise-level software (ideally SaaS) technology industries.
- Proven experience driving marketing programs to, with, and through B2B channel partners.
- Experience in managing lead generation campaigns, including events, from conception to completion.
- Experience in leading direct and cross-functional teams.
- Industry demand generation marketing experience in one or more key industries - industrial manufacturing, auto, aerospace & defense, distribution, food & beverage.
- Data-driven results oriented in managing full mix multi-channel buyer-journey marketing campaigns to drive awareness and strong commercial outcomes.
Preferred Qualifications:
- Budget and project management skills.
- Salesforce, DOMO, Demandbase experience.
About Infor
Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career. you're helping to build what's next.
Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
For more information visit www.infor.com
Our Values
At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management (PBM) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.
We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.
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