Specialist, Strategy & Analytics

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!

We are looking for a Specialist, Strategy and Analytics to join our Strategy & Analytics team at Influential. This role is ideal for a consumer-obsessed, data-fluent strategist excited by the opportunity to shape insight-driven influencer campaigns that fuel brand growth.

The right candidate brings an entrepreneurial mindset and a highly collaborative working style. You’re a creative problem-solver who thrives in ambiguity, takes initiative without waiting for instruction, and sees every client brief as an opportunity to push the work - and the thinking - further. You’ll partner closely with Revenue and Client Solutions to connect cultural insights with business objectives, crafting strategies that are rooted in data and built for impact.

From initial planning to campaign recaps, you’ll help ensure our clients’ goals are achieved through the power of insight, innovation, and cross-functional teamwork.

Roles & Responsibilities

Drive Strategy Through Intelligence:

• Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs
• Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data
• Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking
• Collaborate with Creative and Creator to develop insight-led narratives and content frameworks

Campaign Execution & Performance:

• Collaborate with internal teams to bring strategic plans to life 
• Interpret campaign data to deliver actionable insights, optimizations, and recommendations
• Help lead the post-campaign recap process and translate results into clear, compelling stories for clients

Tools & Collaboration:

• Leverage tools such as GWI,  Netbase, Demographics Pro,  and survey platforms to inform audience segmentation and campaign strategies
• Collaborate across functions to improve planning processes, elevate creative briefs, and integrate data storytelling into every stage of the campaign
• Stay current on digital trends, platform innovations, and cultural insights to inform client strategy

Who You Are

• 3 years of experience in media, strategy, or influencer marketing
• Forward-thinking with a balance of analytical rigor and creative curiosity
• Strong working knowledge of influencer platforms and social trends
• Proven ability to present ideas and insights with clarity and impact
• Excellent communication skills and a collaborative, solutions-first mindset
• Self-starter who thrives in fast-paced, collaborative environments
• Comfortable working in cross-functional conversations and managing multiple projects simultaneously
• Proficiency and familiarity with tools and technologies including, but not limited to:

• • Strong proficiency in Microsoft Office/Google Suite
  • Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial
  • Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights

Why This Role Matters

In a world where consumers are increasingly turning to creators to guide their choices, brands need partners who understand both culture and data. As a Specialist in Strategy & Analytics, you’ll help shape the strategic vision for our clients’ influencer programs—crafting solutions that are insight-driven, measurable, and meaningful.

Salary range:

$75,000-$85,000

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. (www.influential.co)

Influential is an equal opportunity employer.

Privacy Notice for California Job Applicants