VP of Global Brand

SALARY: $170-190k

LOCATION: New York

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique 'people power & platform power' approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer's game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world's leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the 'True Human Influence' movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170 of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

VP, Global Brand

Reporting of the role

This role reports to Ben Jeffries, CEO

Overview of the job

Define and lead Influencer's global brand positioning, narrative, and strategic storytelling. This is a central role that partners closely with Product, Commercial, and Regional Marketing leads - but is distinctly non-operational in-market. Instead, your focus will be on building scalable, high-impact global brand systems, frameworks, and IP that are adopted across all geographies.

3 best things about the job

• Shape the future of influencer marketing - Lead brand strategy for the agency that originated the industry and continues to define its evolution

• Global creative leadership - Own the creative vision and brand architecture for a company working with Nike, Coca-Cola, Amazon, and TikTok across three continents

• Strategic partnership with CEO - Direct collaboration with Ben Jeffries to define how Influencer positions itself as the global leader in creator economy

Measures of success –

In the first few months, you would have:

• Defined Influencer's global brand positioning - Created a clear, compelling brand strategy that differentiates us in the creator economy

• Built unified brand systems - Established frameworks, guidelines, and assets that ensure consistent global brand expression

• Aligned leadership and regional teams - Secured buy-in from executive team and regional marketing leads on brand direction and implementation

• Launched brand-led strategic initiatives - Initiated high-impact programs that amplify Influencer's thought leadership and market position

• Established measurement frameworks - Created systems to track brand consistency and impact across all markets and touchpoints

Roles & Responsibilities:

• Champion the development of globally aligned disciplines in the internal and external expression of the Influencer brand

• Own and maintain core brand assets: boilerplates, company bios, tone of voice, and visual direction

• Oversee centralised brand expressions including website, core brand narrative deck, and master slide templates

• Lead global consistency of social media voice and rhythm in collaboration with local marketing teams

What you will need:

• 10 years in brand, global marketing, or creative strategy leadership

• Demonstrated success building centralised brand systems in a multi-market organisation

• Excellent storytelling, copywriting, and content creation instincts

• Love for the creator economy and strong instincts around design, voice, and platform fluency

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off ( Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we're committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.