Beauty Director

Infinity Creative Agency

Beauty Director

About the Role

Infinity Creative Agency is seeking a strategic and dynamic Beauty Director based in Los Angeles to lead integrated 360° communications across PR, influencer marketing, artistry/VIP relations, and experiential. This role will oversee a diverse portfolio of beauty clients, driving high-impact campaigns that elevate brand visibility, cultural relevance, and business results.

The Beauty Director will serve as the senior client lead, responsible for developing and executing multi-channel strategies, holding top-tier relationships with media, influencers, and artists, and delivering best-in-class creative programming - from press moments to large-scale activations. This individual will play a critical role in shaping the agency’s voice within the beauty landscape while ensuring consistent performance across earned and paid efforts.

This role requires a strong leader who thrives in a fast-paced, entrepreneurial environment and has a deep understanding of the evolving media and digital ecosystem. The ideal candidate brings a proven track record across PR, influencer, and experiential, paired with strong cultural fluency and a forward-thinking approach to storytelling and partnerships.

The Beauty Director will report to the Managing Director and will oversee Senior Managers, Managers, Junior Managers, and Coordinators, while working cross-functionally to ensure cohesive, fully integrated strategies across all client touchpoints. 

Example client list & ICA Benefits available upon request. 

About Infinity Creative Agency

Infinity Creative Agency is a bi-coastal, global lifestyle and communications agency delivering digitally integrated communications solutions that foster an intelligent, meaningful dialogue between premium brands and their audiences. Infinity Creative Agency offers public relations, brand marketing, influencer relations, media, VIP relations, and event scopes to a wide range of fashion, beauty, and lifestyle clients.

Responsibilities 

Strategic Leadership & Client Management

• Lead the development and execution of 360° communications strategies across PR, influencer, artistry, and experiential scopes 
• Serve as a senior client lead, providing strategic counsel, clear communication, and consistent performance reporting
• Translate cultural trends, competitive insights, and industry shifts into actionable, forward-thinking strategies

PR & Media Relations

• Leverage and expand top-tier media relationships to secure impactful, consistent coverage across beauty, business, trade, lifestyle, and culture outlets 
• Oversee development of all PR materials, including messaging, press releases, pitches, and executive communications
• Drive creative storytelling through proactive pitching, partnerships, and culturally relevant moments 
• Oversee team to secure consecutive top-tier founder press and brand features in short lead and long lead outlets, alongside new platforms including podcasts, panels, speaking opportunities, and more 

Influencer, Talent & VIP Relations

• Lead influencer and talent strategy, including casting, negotiations, seeding programs, EMV performance, and overall execution
• Oversee always-on and campaign-based programs across key platforms (fluent in Instagram, TikTok, Facebook, etc.)
• Experience with VIP & Influencer marketing software programs like Tribe, Traackr, Creator IQ, and Influencer Intelligence, utilizing analytics to drive strategy and inform strategic client counsel week over week 
• Cultivate and manage relationships with artists, tastemakers, agents, and industry partners to drive wins for the division and our brand partners 

Experiential & Partnerships

• Lead execution of events, brand activations, and strategic partnerships
• Ensure strong media, artistry, influencer and talent attendance, from pre-event outreach through post-event coverage
• Drive innovative collaborations that expand brand reach and cultural relevance
• Maintain and leverage relationships with notable production partners and creative agencies to deliver best-in-class activations for our brand partners 
• Oversee scalable event budgets end-to-end while ensuring client goals are met  

Team Leadership & Cross-Functional Collaboration

• Manage, mentor, and develop junior team members, fostering a collaborative and high-performing environment
• Oversee onboarding and training in collaboration with Senior Leadership, ensuring operational excellence across accounts
• Partner with internal teams to deliver fully integrated campaigns and strategy execution while working with bi-coastal teams and brand partners 
• Serve as a key leader within the division, and counsel to the Managing Director, proactively identifying client and internal team performance needs to ensure consistent operational functions and exceptional client service 

Operations & Performance

• Oversee workflows, timelines, and deliverables to ensure seamless execution across all workstreams
• Manage weekly and monthly reporting, ensuring accuracy and strategic & actionable insights
• Monitor performance and optimize strategies based on data, KPIs, and client objectives

Requirements

• Location: Must be in the Metropolitan Los Angeles area; hybrid role, three days in office required  
• Bachelor’s Degree in Marketing, PR, or related field required
• 8-12 years of experience working in PR,  in-house, and/or agency,  beauty PR agency experience is preferred and will be prioritized in the interview process 
• Experience managing artistry sponsorships 
• Experience managing influencer campaigns (both organic and paid) - must have a strong foundation of the digital beauty landscape and relationships with key influencers and managers across all tiers, solid experience with contract negotiations
• Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends
• Fluent in influencer marketing, data analysis, and key platforms, Tribe and Traackr 
• Strong media contacts and able to provide professional references during the interview process 
• Stellar verbal & written communication skills
• Ability to work in an entrepreneurial and fast-paced environment
• Collaborative, creative, and high-energy
• Highly organized workstyle with the ability to manage multiple projects simultaneously
• Proficient in Google Suite 
• Passion for fashion, beauty, and pop culture with a finger on the pulse of industry news