Sr. Web & Digital Marketing Specialist

Industrial Test Systems, Inc. (ITS) is seeking a dynamic Senior Web and Digital Marketing Specialist to work in our office and help develop and execute marketing initiatives to promote some of the most important advances in water quality testing this century.

ITS is a leading Rock Hill, SC, manufacturer and global distributor of instruments and chemistries designed to test water and coolant analytes. ITS develops innovative products, many covered by U.S. and worldwide patents, for industries such as municipal water treatment, food & beverage, craft brewing, trucking & automotive, fresh & marine aquaria, pool & spa, education, and medical diagnostics globally.

Responsibilities and Duties:

• Bring an enthusiastic, solutions-oriented attitude and contribute to the success of the ITS Team.
• Coordinate with management to develop and promote the desired brand image of ITS and Tiger World.
• Manage and maintain company websites, ensuring content is accurate, engaging, and up to date.
• Design and develop marketing materials, including advertisements, email campaigns, trade show graphics, brochures, and digital assets.
• Support the development and launch of new products through cross-functional collaboration.
• Oversee SEO initiatives and recommend strategies to improve digital performance.
• Coordinate social media and digital communication efforts to enhance brand awareness and engagement.
• Manage multiple projects and priorities while maintaining high standards of quality and execution.
• Utilize analytical tools to monitor website, campaign, and social media performance.
• Prepare and present reports, dashboards, and recommendations based on marketing and business data.
• Analyze trends, business results, and competitive activity to identify opportunities for improvement.
• Support the planning and execution of trade shows, events, and promotional activities.
• Collaborate with internal teams and external partners to ensure timely delivery of marketing assets.
• Maintain consistency in branding, messaging, and visual identity across all platforms.
• Housekeeping and organization in your work area and others, as requested by management
• Assist in other production, manufacturing, and/or warehouse areas as requested by management

Requirements:

• Strong graphic design and visual communication skills.
• Exceptional website design and backend management experience.
• Minimum of 5 years of experience with Adobe Creative Suite on a Mac.
• Proficient in InDesign, Illustrator, Photoshop, and Acrobat.
• Strong understanding of marketing principles and branding.
• Experience with BigCommerce, WordPress, and website content management systems.
• Working knowledge of HTML, CSS, and JavaScript.
• Experience with SEO and website analytics tools.
• Experience creating and managing Google Ads campaigns.
• Advanced Microsoft Excel, PowerPoint, and Word skills.
• Excellent verbal, written, and presentation skills.
• Strong analytical, organizational, and project management skills.
• Ability to manage multiple projects and deadlines.
• Passion for marketing and digital trends.
• Bachelor's degree in Web Design, Graphic Design, Marketing, or a related field preferred.
• Applicants must submit a link to their digital portfolio.

Benefits

Paid holidays, paid vacation time, health insurance, & company match retirement plan

Travel

Opportunities to attend domestic tradeshows and conferences in various cities such as Chicago, Orlando, Las Vegas, New Orleans, etc.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Google AdWords: 2 years (Required)
• Big Commerce or similar: 2 years (Required)
• Adobe Creative Suite on a Mac: 5 years (Required)
• Web Design: 5 years (Required)

Ability to Commute:

• Rock Hill, SC 29730 (Required)

Work Location: In person

Salary : $50,000 - $60,000