What are the responsibilities and job description for the PPC Specialist position at Industrial Distribution Corporation?
Position Summary:
The ISC Sales PPC Specialist will manage and optimize paid advertising campaigns across Google Ads and Microsoft Ads to drive traffic, increase brand awareness, and maximize conversions.
Essential Duties and Responsibilities:
- Develop, implement, and manage campaigns across Google Ads and Microsoft Ads.
- Write ad copy to drive maximum conversions and improve CTR
- Design and create effective landing pages for PPC campaigns
- Review budget allocations, bidding strategies, and campaign budgets to optimize ROI
- Research products through Merchant Center and analyze competitor metrics for areas to optimize shopping ads
- Perform ongoing keyword research including the discovery and expansion of keyword opportunities
- Research and analyze competitor keywords, links, and PPC initiatives
- According to data-driven insights, suggest enhancing landing page and website optimization.
Other Duties and Responsibilities:
- Perform all other duties as assigned
Qualifications:
- Three years or more of experience with managing Google Ads for lead generation
- Proficiency with Google Analytics and advanced Microsoft Excel knowledge
- Expertise in A/B and other testing methods
- Understanding of HTML, CSS, and JavaScript
- Experience with tools such as SEMRUSH, Data Studio, Hotjar, HubSpot and CallRail is a plus
- Facebook Ads experience is a plus
- Certification for Google Ads
- Certifications for Google Analytics and Microsoft Ads are a plus.
Education/Certification:
- Bachelor’s Degree in Marketing, Business, Computer Science, or a similar major.
Physical Demands:
The physical demands described here represent those an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Prolonged periods of sitting at a desk and working on a computer