What are the responsibilities and job description for the Marketing Manager, Industrial Color & Smashbox Studios position at Industrial Color?
We're seeking a creative and strategic Marketing Manager to lead communications, events, and integrated campaigns for Industrial Color and Smashbox Studios, supporting each organization as they partner with luxury brands to create world-class content. This role is ideal for a marketer who thrives at the intersection of creativity and execution, has an eye for design, and wants to help shape how we show up in the market.
You'll own the full marketing mix for both brands, developing campaign strategies, producing engaging social content, orchestrating memorable events, and managing stakeholder relationships to bring it all to life. You'll work in a collaborative, entrepreneurial environment where your ideas directly impact how luxury brands discover and experience our studios.
Responsibilities
The anticipated salary range for this role is $80,000 - $90,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
This is a hybrid role requiring flexibility to work in-office and remotely. Evening or weekend work may occasionally be required during major projects.
We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.
Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.
Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L'Oreal, Publicis, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon...
You'll own the full marketing mix for both brands, developing campaign strategies, producing engaging social content, orchestrating memorable events, and managing stakeholder relationships to bring it all to life. You'll work in a collaborative, entrepreneurial environment where your ideas directly impact how luxury brands discover and experience our studios.
Responsibilities
- Develop and execute integrated marketing strategies for Industrial Color and Smashbox Studios that drive brand awareness, community engagement, and pipeline growth
- Lead campaign ideation from concept through execution, collaborating with Sales, Account Management, Business Unit Leaders, and Creative teams to align on goals and deliverables
- Own social media strategy and execution for both brands, building distinct voices that reflect each brand's personality while showcasing our work with luxury clients
- Create compelling content across channels (social posts, email campaigns, case studies, landing pages, and sales collateral) that tells our story and demonstrates our capabilities
- Lead event marketing, conceptualizing experiences, managing logistics, coordinating stakeholders, and ensuring smooth execution
- Develop and maintain brand marketing assets including portfolio presentations, case studies, and website content ensuring consistency across all touchpoints
- Track campaign and program performance, analyze what's working, and use insights to refine strategies and tactics
- Stay current on industry trends, competitive landscape, and emerging opportunities in content production and luxury brand marketing
- 3-5 years of relevant marketing experience running campaigns and events
- Exceptional written communication skills, with a proven ability to apply those skills across different platforms
- Proven experience managing social media accounts with growth and engagement results
- Highly organized and accountable with the ability to manage multiple projects and workstreams at a given time
- Creative sensibility and appreciation for design
- Cross-functional collaboration skills; you know how to align stakeholders and get things done
- Proficiency in Figma, Adobe Creative Suite, Meta Business Suite/ LinkedIn Ads, GA4, or Wordpress a plus
- You're excited about wearing many hats and trying lots of new things to find what works, being part of a small hard-working team, and building from the ground up
The anticipated salary range for this role is $80,000 - $90,000 annually. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
This is a hybrid role requiring flexibility to work in-office and remotely. Evening or weekend work may occasionally be required during major projects.
We offer a competitive benefits package including major medical, dental and vision insurance, FSA, HSA, and employee discounts.
Industrial Color is a division of CoCreativ, a family of integrated creative production companies. Industrial Color partners with top brands, agencies, and creative professionals providing a full range of essential production services. For over 30 years, we've led the industry through a culture of innovation, bringing state-of-the-art digital production and post-production solutions to our clients.
Our headquarters is based in Tribeca, NY, with offices in Los Angeles and studios in Brooklyn and Los Angeles. Our clients include: L'Oreal, Publicis, Procter & Gamble, Tommy Hilfiger, Absolut Vodka, Nike, Estee Lauder, Amazon...
Salary : $80,000 - $90,000