What are the responsibilities and job description for the Media Relations Coordinator position at Independent Women's Forum?
MEDIA RELATIONS COORDINATOR
Independent Women and its various divisions—Voice, Features, Network, and Law Center—seek a Media Relations Coordinator who will support communications operations and media relations strategies around various issue education and advocacy campaigns, special projects, and events.
On the media relations division of the communications vertical her role will include support for proactive media bracketing and rapid response operations. She will be a personable, goal-driven, calm-under-pressure, people person who’s eager to interact with the media and develop and maintain strong relationships and regular communication with reporters, editors, bookers, and producers from a variety of outlets and networks.
In this role, she will facilitate media relations strategies around a focused group of issue areas. The policy areas she will manage in her role as media relations coordinator: health care, MAHA, healthcare price transparency, legal and law center, culture, sex and gender, women's sports and spaces, sex definitions, education, Title IX, school choice, higher education, gender ideology, and media bias and media censorship.
Through the media, the Media Relations Coordinator’s objective will be to advance Independent Women’s mission and grow Independent Women’s influence and impact. The Media Relations Coordinator will have the drive to WIN by driving a narrative, reaching and activating critical audiences, and making issues mainstream.
TYPES OF ACTIVITIES INCLUDE:
- Support the media relations team in executing dynamic media relations strategies to increase organizational awareness, brand recognition, and impact.
- Monitor the news cycle and public discourse related to Independent Women focus issues, identifying media opportunities and challenges, and assisting in bracketing and rapid response.
- Respond to any media inquiries directly related to focus issue areas as they come in.
- Generate and distribute media advisories, press releases, statements, press kits, and pitches for print and broadcast media.
- Help develop one-pagers, palm cards, and other media deliverables.
- Pitch Independent Women experts, fellows, ambassadors, and storytellers for print, online, podcast, broadcast stories, new media opportunities, exclusives, embargoes, and features.
- Facilitate pitching and placement of op-eds and letters to the editor and seek contributorship opportunities.
- Ghostwrite op-eds, as needed with a focus on personal stories and corresponding with policy issue areas, for ambassadors
- Facilitate all details for media interviews: Ensure appropriate materials are provided to media—titles, talking points, and Independent Women materials and elements.
- Cultivate, manage, and maintain relationships with media while forging new relationships; maintain a robust media contact database.
- Help manage, develop, and maintain media contact lists.
- Become a media resource and ally, holding off-the-record and on-background meetings, feeding targeted media stories and resources, and coordinating the release of embargoed information.
- Monitor the overall effectiveness and results of communications and media relations strategies.
- Maintain tagging, tracking, and reporting system, using media monitoring platforms to assist in coverage, clips, and reach metrics.
- Generate impact reporting for op-eds/LTEs, mentions, press releases and statements, exclusives, and press events.
- Facilitate and identify opportunities for press calls and press conferences, rallies, media salon dinners, and other press-related events.
- Assist in composing post-project and campaign reports.
- Assist in compiling media relations wins into impact reports.
- Assist in posting media-related content on websites
- Support the implementation of new communications initiatives.
THE GOALS ARE TO:
- Help drive communication strategies that advance Independent Women business objectives, make an impact, and have measurable results
- Cultivate and build media relationships across broadcast and print media.
- Ensure bracketing and rapid response activities run smoothly and assist where needed.
- Ensure Independent Women policy experts, spokeswomen, fellows, and ambassadors are a go-to resource for media and for breaking news on respective policy areas.
- Reach target audiences and other stakeholders through the media.
- Increase brand awareness through targeted media relations strategies around the execution of issue education and advocacy campaigns, special projects, and events.
- Popularize conservative ideas through the media and change the world, advancing Independent Women’s new “Tell Her Story, Change the World” tagline.
The Media Relations Coordinator will report directly to the Media Relations Manager.
Independent Women is looking for a candidate with 3 years of professional experience in media, communications, and/or politics and campaigns. The candidate being based in the DMV is preferred, but not required.