Content & Media Strategist

Job Title:

Content & Media Strategist

Location:

Tampa, FL

About IFP and the Position

Independent Financial Partners (IFP) is a broker-dealer and RIA providing support to financial advisors in all areas of their business: compliance, technology, marketing, operations, practice management, and more.

Our department, the IFP Design Group, is the marketing department for the firm. We also act as a design agency to our financial advisors. We are seeking a Content & Media Strategist to join our small but mighty team. This role is the creative engine behind our firm’s thought leadership — responsible for producing compelling written and video content, managing our content channels, and helping shape how IFP shows up in the marketplace.

This team member will work closely with firm leadership to understand priorities and translate them into content strategy, while also handling the day-to-day execution of social media, email campaigns, and emerging platforms like Substack and YouTube Shorts. The ideal candidate is a self-starter who brings both strategic thinking and hands-on production skills to the table.

Who Does the Employee Report To?

Director, IFP Design Group

What Are the Responsibilities of This Position?

• Partner with firm leadership and key stakeholders to understand business priorities and initiatives, and develop a content strategy that reflects IFP’s voice and goals
• Build and manage a content calendar across all channels — including LinkedIn, Facebook, Instagram, Tiktok, Substack, YouTube Shorts, and email — and proactively recommend new platforms and distribution strategies suited to our financial advisor audience
• Produce original thought leadership content including articles, social posts, newsletters, white papers, and Substack editions for both the firm and advisor audiences
• Ghostwrite on behalf of firm executives and advisors, capturing their voice and perspective authentically
• Collaborate with the IFP Design Group team to brainstorm content ideas, align on campaigns, and ensure a cohesive brand voice across all channels
• Concept, script, film, and edit video content including talking-head videos, explainers, event recaps, and YouTube Shorts / social reels
• Build, format, and schedule email campaigns in Mailchimp, including newsletters, event announcements, and nurture sequences
• Collaborate with compliance to ensure all content is reviewed and approved prior to distribution, in accordance with FINRA/SEC guidelines
• Monitor content performance metrics and use data to continuously improve strategy and execution

What Type of Experience and Education Are Required for This Position?

• Bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field preferred (or equivalent professional experience)
• 3–6 years of experience in content creation, content marketing, or a related communications role
• Proven ability to write for a professional B2B audience — clear, credible, and compelling
• Hands-on video production experience: scripting, filming, and editing (Adobe Premiere, Final Cut, or equivalent)
• Proficient in marketing and content tools including email platforms, social media scheduling tools, CMS platforms, and analytics dashboards to plan, execute, and measure content across channels
• Familiarity with Substack and YouTube Shorts as content distribution channels
• Comfortable working directly with senior leadership and firm stakeholders — able to take initiative, ask the right questions, and execute independently with minimal hand-holding
• Strong project management skills with the ability to juggle multiple content streams and deadlines simultaneously

IFP Employment Benefits

• Hybrid Work Environment (2 days WFH, 3 days in office)
• 401K Matching Program
• Comprehensive Health and Benefits Package
• Paid Time Off (plus your birthday!)