Director, Biddable Media

Job Title: Director, Biddable Media

Location: Hybrid (New Hope, PA)

Experience Level: 7 Years

About Addressable Health

Addressable Health is a new generation of precision media agency – purpose built to deliver zero waste media using an omnichannel orchestration platform.

We are designed for life science brands who demand better media strategy, planning, and delivery than legacy media agencies can deliver.

• We use proprietary data and advanced technology to reach the right audience at the right time, driving impactful results and minimizing wasted media spend.
• Our media strategy and planning are powered by millions of data points gathered from thousands of digital omnichannel campaigns.
• We seamlessly translate brand strategy into media execution, delivering campaigns that align directly with brand business goals.
• Our omnichannel platform breaks down traditional silos—like data, CRM, analytics, and media—enabling fully integrated and coordinated campaigns.

Addressable Health: Built for Results.

About the Role

With our rapidly expanding client base and double-digit growth, we are excited to be hiring dynamic and strategic Director of Biddable Media to lead our paid media efforts in the pharmaceutical and life sciences sector.

This role is responsible for driving strategy, execution, measurement, and optimization across key biddable channels, with an emphasis on Paid Search (Google, Bing) and Paid Social (Meta, YouTube, Reddit, LinkedIn, etc.). The ideal candidate brings a mix of strategic thinking, hands-on expertise, team leadership, and cross-functional collaboration, with a deep understanding of the regulatory and performance nuances in pharma marketing. This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless biddable and programmatic media buys.

Primary Responsibilities

Strategy, Execution, Measurement & Optimization

• With Media & Strategy, co-develop campaign strategies for all biddable media channels, prioritizing Paid Search and Paid Social.
• Build and troubleshoot the execution of Paid Search and Paid Social campaigns.
• Define performance goals and KPIs in conjunction with strategy and analytics lead, ensuring campaigns are compliant, efficient, and measurable.

Relationship Management

• Understand client brand, media strategy, and competitive landscape
• Serve as the primary point of contact for biddable media-related discussions with clients, ensuring alignment on goals, strategy, and expectations.
• Build strong partnerships with internal cross-functional teams, including strategy, media, analytics, and account.
• Manage external vendor and platform relationships, staying abreast of new features, beta opportunities, and compliance guidelines.

Vision & Capabilities Development

• Act as a thought leader in biddable media, continuously evaluating emerging platforms and trends (e.g., AI in paid media, privacy regulations, targeting advancements).
• Drive internal process development and media innovation frameworks that enhance speed-to-market and campaign effectiveness.
• Mentor and develop team members, fostering a high-performing, curious, and collaborative media organization.

Qualifications

Key Characteristics:

• Highly organized with great attention to detail
• Manages multiple priorities, tight deadlines and works well under pressure
• Strong & confident presentation and people skills
• Strong verbal & written communication skills
• Positive energy, proven collaborator & communicator
• Entrepreneurial, troubleshooter & problem solver

Qualifications & Experience:

• College degree, preferably in marketing, advertising, communications or science/medicine
• 7 years of digital media planning experience, some management experience preferred
• Pharma industry experience required
• Deep experience building and managing HCP and Patient biddable campaigns
• Expertise in biddable-channel media tools (e.g., SEMRush, Adthena)
• Expertise in DoubleClick, Google Campaign Manager 360, Google Analytics 4, and other self-service platforms
• Experienced with media management & finance platforms (Media Ocean - Prisma or equivalent) and competitive intelligence vendors & tools (e.g., Vivvix, M3MI)
• Expert with productivity tools like Microsoft Excel / Google Sheets, Microsoft Powerpoint / Google Slides, Microsoft Word / Google Docs
• Confidence in interpreting marketing & media performance data
• Understanding of SEO and earned media strategies and tactics
• Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics

Addressable Health, an Indegene agency, is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

EQUAL OPPORTUNITY:

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.