What are the responsibilities and job description for the eCommerce Senior Account Manager position at INCPG?
National Account Manager eCommerce
Position Summary:
The National Account Manager eCommerce plays a critical role in accelerating brand and category growth by connecting national brand strategies with Kroger account. This leader will drive omnichannel activations—grounded in actionable insights—across eCommerce and in-store environments. This role requires a strategic, data-driven marketer who can collaborate across internal and external teams to build and execute compelling, shopper-focused programs that increase household penetration and drive revenue for our portfolio of brands.This position partners closely with internal stakeholders including Brand Marketing, Sales, Category Management, Finance, and agency partners to deliver seamless execution, while managing omnichannel activity across key customers—particularly within the digital and eCommerce retail landscape.
Key Responsibilities:
- Lead the development and execution of integrated omnichannel marketing programs tailored to specific customer priorities and grounded in consumer, shopper, and retail insights.
- Collaborate with Sales and Category teams to build customer-specific activation strategies that drive velocity, improve digital presence, and increase merchandising impact.
- Build data-driven marketing solutions using internal and syndicated tools (e.g., Circana, Nielsen, Stratum), consumer insights, and retail trends to drive innovation and competitive differentiation.
- Own and manage the full omnichannel P&L for key retail customers—ensuring ROI-positive program execution and budget accountability.
- Lead planning and execution of key programs at top national retailers, including digital shelf optimization, promotional calendars, in-store activation, and pickup/delivery strategy.
- Develop and present comprehensive marketing and business plans as part of Joint Business Planning (JBP) with customers.
- Champion new product introductions within the omnichannel space, ensuring flawless commercialization and growth at retail and digital touchpoints.
- Manage third-party agency partnerships to deliver creative assets, testing plans, and analytics support that elevate brand performance across the shopper journey.
- Provide leadership to a direct report, ensuring performance, engagement, and career development.
- Stay on the leading edge of marketing technology, search, navigation, ratings/reviews, and in-store tools to drive omnichannel KPIs.
Key Behavioral Competencies:
- Entrepreneurial Mindset: Comfortable navigating ambiguity, identifying new business opportunities, and turning insights into action.
- Collaborative Leadership: Proven ability to lead cross-functional teams and influence both internal stakeholders and external partners.
- Data-Driven: Strong analytical and problem-solving skills with experience interpreting complex data sets to inform strategy.
- Excellent Communicator: Strong written and verbal communication skills, with the ability to deliver insights clearly and persuasively.
- Highly Organized: Strong project management capabilities; able to manage multiple initiatives simultaneously and drive timelines effectively.
- Agile & Adaptive: Able to quickly pivot strategies in a rapidly evolving retail and digital environment.
Qualifications:
- Bachelor’s degree in Marketing, Business, Economics or related field required; MBA preferred.
- 7 years of experience in Account Management, Omnichannel Marketing, Shopper Marketing, or eCommerce within the CPG industry.
- Proven success leading omnichannel initiatives at major retail partners.
- Beverage or Snack experience is strongly preferred.
- Advanced Excel and data analysis skills; familiarity with Circana (IRI), Stratum, Nielsen, and digital commerce analytics tools.
- Must be a self-starter with strong initiative and ability to thrive in a fast-paced, results-driven culture.
- Willingness to travel up to 20%.