What are the responsibilities and job description for the Growth Marketing Associate position at In Good Taste Wines?
At In Good Taste Wines, you’ll join a fast-growing, creative startup that’s redefining how people discover and enjoy wine. We are the category leader of premium single serve vino and sell 3 million bottles per year. You’ll get hands-on ownership of real growth initiatives across paid, social, content, partnerships, and product launches, working directly with the founder and a small team that punches above its weight.
If you want to build, experiment, learn quickly, and help shape one of the most exciting and fastest growing consumer wine brands in the country, this is the place.
What You’ll Do:
- Create Content: Produce short-form videos, graphics, and social posts for ads and organic social. Edit videos with captions, music, hooks, and multiple formats for each platform.
- Run Ads: Upload ads to Meta, Google, AppLovin, Pinterest, and other platforms. Apply and test copy, track performance, and replace underperforming ads.
- Manage Organic Channels: Post social content daily, respond to comments, and repurpose organic winners into paid media winners
- Support Email & SMS: Build and schedule campaigns in Klaviyo, including segmentation and testing.
- Maintain Assets: Organize photos, videos, and other marketing assets. Label top-performing content and archive outdated versions.
- Assist with Influencers & Affiliates: Help coordinate outreach, send samples, and track content submissions.
- Track & Iterate: Monitor ad performance and engagement metrics, document insights, and make small, data-informed tweaks to creative.
- Spot Trends: Research emerging social media and ad trends to inspire new content and campaigns.
What You Bring:
- 2-4 years of hands-on experience creating short-form videos and graphics (CapCut, Canva, Premiere).
- Comfortable posting and managing content on social platforms.
- Strong writing skills for blogs, email, and SMS.
- Organized, detail-oriented, and able to juggle multiple projects at once.
- Self-motivated, fast-moving, and loves rolling up your sleeves to get things done.
Why You’ll Love This Role:
- You will do the work that directly drives growth.
- High-volume, creative, fast-paced environment.
- Work with a fun, growing brand without managing a team.
- Learn and grow in digital marketing execution across multiple platforms.
- Did we say…free wine?