Partnerships Marketing Specialist

IMSA is seeking an experienced Senior Coordinator, Technical Partnership Marketing to help shape the success of strategic technology partnerships, drive impactful partner activations, create exceptional race weekend experiences, and advance initiatives that connect innovative brands with one of the most exciting forms of motorsports.

This role plays a key part in supporting high-profile partnerships, delivering meaningful value to partners, and helping IMSA continue to grow through collaboration, innovation, and exceptional execution.

...Based in Daytona Beach, FL.

What You'll Do

• Manage day-to-day execution of assigned technology partnerships, ensuring contractual commitments, activation programs, and partner deliverables are fulfilled accurately and on time.
• Build strong relationships with partners by understanding their business objectives and identifying opportunities to further maximize the value of their IMSA investment.
• Coordinate partnership communications, including reporting, research insights, ratings information, guest management, event communications, and executive briefing materials.
• Plan and execute partner experiences at IMSA events, including hospitality programs, VIP access, credentials, special experiences, suite operations, and at-track activations.
• Collaborate with internal stakeholders and external partners to manage timelines, coordinate resources, and deliver seamless execution across all partnership programs.
• Manage the distribution and tracking of event assets, including credentials, parking passes, suite access, hospitality experiences, and Victory Lane celebrations.
• Coordinate VIP experiences such as pit tours, hot laps, starter stand visits, driver appearances, and other premium partner engagements.
• Develop and maintain partnership collateral, presentations, activation materials, and other resources supporting partnership objectives.
• Serve as the at-track manager of the IMSA Business Center during designated events.
• Attend IMSA race weekends and partner events to support the execution and activation of partnership and marketing initiatives.

What You'll Bring

• Bachelor's degree in Marketing, Sports Management, Business, Communications, Hospitality, or a related field, or an equivalent combination of education and experience.
• 1-3 years of experience in partnership marketing, sponsorship activation, event marketing, sports marketing, hospitality, client services, or a related field.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with the ability to build relationships across internal teams and external partners.
• Experience coordinating events, hospitality programs, sponsorship activations, or client-facing initiatives.
• Strong attention to detail and ability to manage timelines, deliverables, and stakeholder expectations.
• Proficiency in Microsoft Office Suite; experience with design software such as Adobe Photoshop is a plus.
• A proactive, solutions-oriented mindset with the ability to anticipate needs and execute with professionalism.
• Ability to work collaboratively across departments and effectively represent IMSA with partners and guests.
• Ability to travel up to 25%, including weekends, as business needs require.

Why This Role?

This is an opportunity to help drive the growth and success of IMSA's expanding technology partnership portfolio while working with leading brands that are shaping the future of motorsports. You'll play a visible role in delivering experiences, activations, and programs that create value for partners and contribute directly to the continued growth of the sport.

For someone who enjoys building relationships, bringing ideas to life, and seeing the impact of their work both at the track and behind the scenes, this role offers a unique opportunity to create meaningful experiences while helping advance IMSA's long-term partnership strategy.