What are the responsibilities and job description for the Director of Field Marketing position at Improveit Home Remodeling?
About Improveit:
Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun. Our team is competitive, family-oriented, and driven by the shared goal of growth — both personally and professionally.
We’re expanding in Charlotte and seeking a proven Director of Field Marketing to build and lead our local field marketing and canvassing operations.
Position Overview:
The Director of Field Marketing will oversee all lead generation efforts within the Charlotte market — including events, retail partnerships, and neighborhood canvassing. This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.
This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.
Key Responsibilities:
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Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun. Our team is competitive, family-oriented, and driven by the shared goal of growth — both personally and professionally.
We’re expanding in Charlotte and seeking a proven Director of Field Marketing to build and lead our local field marketing and canvassing operations.
Position Overview:
The Director of Field Marketing will oversee all lead generation efforts within the Charlotte market — including events, retail partnerships, and neighborhood canvassing. This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.
This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.
Key Responsibilities:
- Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leaders
- Execute and optimize all local field marketing programs — home shows, retail events, partnerships, and door-to-door initiatives
- Achieve and exceed weekly and monthly lead generation targets
- Partner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignment
- Manage staffing, scheduling, and logistics for all local marketing operations
- Track performance metrics and implement data-driven improvements
- Drive motivation, culture, and accountability within the Charlotte marketing team
- Act as a brand ambassador for Improveit in the local community
- 5 years of experience in field marketing, canvassing, or events leadership (home improvement or consumer-facing preferred)
- Demonstrated success leading and scaling local teams
- Proven ability to hit aggressive performance targets in a metrics-driven environment
- Strong leadership, coaching, and communication skills
- Excellent organizational and problem-solving abilities
- Willingness to work evenings and weekends as needed for events and canvassing operations
- Competitive base salary performance bonuses
- Full benefits package (medical, dental, vision, 401k)
- Leadership training and career advancement opportunities
- A supportive, energetic, and success-driven culture
- The opportunity to shape and grow the Charlotte market
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