What are the responsibilities and job description for the Digital Marketing Specialist position at Implicit Design & Marketing?
At Implicit, we don't believe in isolated marketing tactics- we create holistic approaches where every digital and non digital channel strengthens the brand. We're looking for a Digital Marketing Strategist who understands how to strategically leverage current trends and platform features while connecting authentic business values with the customers who share those values.
As we grow our work with purpose-driven businesses throughout the Finger Lakes region and USA, we need someone who can develop and execute integrated digital and print strategies that feel as thoughtful and purposeful as the work our clients do.
YOUR WORK WILL INCLUDE:
- Developing comprehensive digital strategies that connect websites, social media, email, and content into cohesive experiences
- Analyzing performance data to uncover insights that inform strategic adjustments and optimizations
- Creating integrated campaign plans that align with each client's unique values and business goals
- Managing multi-channel execution while maintaining consistency across all touchpoints
- Collaborating with creative team to ensure strategy and execution work seamlessly together
- Identifying strategic opportunities that others might miss
YOU'LL THRIVE HERE IF-
- You approach marketing strategy as a craft that deserves continuous learning and refinement, always seeking to improve your strategic thinking
- You believe family and personal life should come first, and appreciate a workplace that respects those boundaries
- You get genuinely excited about helping American-made businesses and family-owned companies tell their unique stories
- You have contagious enthusiasm for marketing strategy that energizes both our team and the clients we serve
- You prefer creating meaningful connections over pursuing vanity metrics or short-term gains
- You take pride in finding unexpected insights that create competitive advantages for your clients
- You believe that thorough, hard work and attention to strategic details creates the best outcomes for everyone
ESPECIALLY WONDERFUL IF
- You have experience with marketing automation and customer journey development
- You live locally and understand the unique character of small business marketing
- You've worked with family-owned businesses or craft-focused companies
- You have B2B marketing experience, particularly with manufacturing or professional services
- You understand how digital strategy supports broader business objectives
STRATEGIC REQUIREMENTS:
- Experience developing integrated digital marketing strategies
- Proficiency with analytics platforms (Google Analytics, social media insights, email metrics)
- Understanding of SEO, content marketing, social media, and email marketing best practices
- Experience with marketing automation platforms and CRM systems
- Ability to create clear strategic documentation and performance reports
JOINING OUR TEAM: Instead of a traditional resume, we'd love to hear about marketing strategies you've developed and the thinking behind your approach. What made you proud of this work? How did you connect different marketing elements to create better results?
Share your strategic background and examples at ruth@implicit.us with the subject line "Digital Marketing Strategist: How I did it"
Implicit US values family first, American craftsmanship, continuous learning, contagious passion, and the belief that meaningful success comes through purposeful work. Our holistic approach to marketing helps clients create authentic connections with the customers who value what they create.
Job Type: Full-time
Pay: $44,955.56 - $54,365.83 per year
Benefits:
- Paid time off
Work Location: In person
Salary : $44,956 - $54,366
