Marketing Event Coordinator

Purpose of Role

As Imperial Industries continues to expand into new markets and verticals, we need a dedicated Marketing & Events Coordinator to support brand-building, lead generation, and customer engagement efforts. This entry-level role is ideal for a hands-on, detail-oriented professional with a passion for storytelling and logistics. You’ll help drive Imperial’s reputation as a trusted partner and category leader across both the Industrial and Commercial divisions.

Key Responsibilities

Content Marketing

• Manage and execute the editorial calendar across digital platforms (Imperial’s website, social channels, internal communications, and truck inventory listings)
• Collaborate with internal teams—including engineering, sales, and operations—to source and develop customer-centric stories, case studies, and product messaging
• Ensure all content reflects Imperial’s brand voice: confident, trusted, and real

Event Planning & Coordination

• Plan and execute internal and external events from start to finish, including trade shows, customer appreciation events, plant tours, and team celebrations
• Coordinate logistics: booth setup, materials, registration, scheduling, and on-site support
• Partner with sales to support pre/post-show campaigns, lead capture tools, and CRM data entry workflows

Marketing Operations

• Assist with CRM data entry and maintenance, support lead-capture workflows pre/post events, help sales team with campaign logistics and reporting
• Coordinate with sales to ensure marketing activities (content, events) are aligned with sales pipelines and operational systems, helping close the loop on lead-to-sales conversion

Ideal Candidate Profile

• 1–3 years of experience in marketing, communications, or event coordination (internships count!)
• Strong written and verbal communication skills, with a knack for turning technical input into clear, compelling messages
• Highly organized and able to manage multiple deadlines across content, events, and operations
• Proactive, curious, and eager to learn—collaborates well across departments and levels
• Familiar with tools like Canva or Adobe Creative Suite (Photoshop, Illustrator, Express) for basic design needs
• Comfortable with video and photo editing tools (Premiere Pro, Lightroom)—able to create and edit light multimedia content for web, social, and event use
• Experience with CRM platforms like HubSpot is a plus, especially for supporting lead tracking and campaign follow-up workflows

Growth Potential

• This role offers the opportunity to build foundational skills in both content development and event management. As Imperial grows, so can this position—into areas like digital marketing, brand strategy, or customer engagement.