What are the responsibilities and job description for the Marketing Brand Manager position at Imperative Care?
Job Title: Marketing Brand Manager
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time with some travel.
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
The brand manager executes the day-to-day creative visual needs while also being the steward of Imperative Care’s brand. This role requires acute attention to detail and the ability to receive various internal stakeholder input and translate that into visual needs. The brand manager has a creative, fresh, progressive visual approach. The brand manager does not just design what is asked of them to check the box – rather they think creatively about how to best illustrate the needs.
Bachelor’s degree in communications, marketing, digital marketing, or related field, and a minimum of 5 years of related experience in Marketing; or equivalent combination of education and work experience.
Join Us! Imperative Care
Salary Range $135,000 – 150,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health reso
The use of external recruiters/staffing agencies requires prior approval from our Human Resources Department. The Human Resources Department at Imperative Care requests that external recruiters/staffing agencies not to contact Imperative Care employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with Imperative Care.
Imperative Care will not accept unsolicited resumes from any source other than candidates themselves for either current or future positions. Submission of unsolicited resumes in advance of an agreement between the Human Resources Department and the external recruiter/staffing agency does not create any implied obligation on the part of Imperative Care.
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time with some travel.
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
The brand manager executes the day-to-day creative visual needs while also being the steward of Imperative Care’s brand. This role requires acute attention to detail and the ability to receive various internal stakeholder input and translate that into visual needs. The brand manager has a creative, fresh, progressive visual approach. The brand manager does not just design what is asked of them to check the box – rather they think creatively about how to best illustrate the needs.
- Design & Execution: design & execute visual content for various media, including web (ex. build HTML), social media, print (ex. labeling), event-based materials – for Stroke, Vascular, and Corporate needs; WordPress content management capabilities & video editing capabilities a major plus
- Brand steward: maintain brand guidelines, ensuring consistency in logos, colors, typography, and imagery across all touchpoints
- Asset management: keep visual assets organized and up to date in shared drive for efficient reference and sharing with outside vendors
- Project management: execute multiple design projects simultaneously, ensuring timely delivery while upholding high standards for visual presentation and attention to detail
- Trademarks management: interface with trademark lawyers to maintain/procure trademarks as needed, ensure trademark consistency across materials, keep trademarks list up to date
- Collaboration: this role requires the ability to collaborate with various internal stakeholders on the Marketing team, as well as with our external vendor partners
Bachelor’s degree in communications, marketing, digital marketing, or related field, and a minimum of 5 years of related experience in Marketing; or equivalent combination of education and work experience.
- Prior medical device or bio-tech experience is required.
- Prior experience in stroke is preferred
- Excellent communication and presentation skills with experience developing and managing product campaigns.
- Experience translating medical device features into customer value propositions and market differentiation.
- Ability to work as a team member, be flexible and adaptable, and to work under pressure.
- Knows how to collaborate and communicate effectively in remote environments.
- Must be willing to travel 30-40% of the time.
- Creative
- Attentive to detail
- Collaborative
- Can understand the input from stakeholders and translate it into visual assets
- Highly organized
- Out of the box visual thinker; progressive visual approach
- Multi-tasker
Join Us! Imperative Care
Salary Range $135,000 – 150,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health reso
The use of external recruiters/staffing agencies requires prior approval from our Human Resources Department. The Human Resources Department at Imperative Care requests that external recruiters/staffing agencies not to contact Imperative Care employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with Imperative Care.
Imperative Care will not accept unsolicited resumes from any source other than candidates themselves for either current or future positions. Submission of unsolicited resumes in advance of an agreement between the Human Resources Department and the external recruiter/staffing agency does not create any implied obligation on the part of Imperative Care.
Salary : $135,000 - $150,000