Growth Marketer

Impellam Group is reimagining how professionals experience flexible work, and marketing is at the center of how we build, grow, and retain our talent community. As Growth Marketer in North America, you will own the full-funnel acquisition and activation engine that attracts candidates to our platform and turns registrations into active, engaged talent.

This is a hands-on, high-autonomy role. You’ll build and execute campaigns across paid, programmatic, and lifecycle channels, work closely with Product to improve in-platform conversion, and use data to make fast decisions about what’s working and what isn’t. AI tools are a core part of how you’ll work, not an add-on.

You’re not managing agencies or briefing teams. You’re the operator: building, testing, and iterating in real time across multiple job categories and verticals.

This is a full-time role that is hybrid based in Atlanta or Denver.

Key responsibilities:

Paid Acquisition

• Plan, build, and optimize paid campaigns across LinkedIn, Meta, job board platforms, and programmatic channels.
• Manage budget allocation, creative testing, bid strategy, and conversion tracking without agency dependency.
• Develop audience-specific campaign approaches per job category and vertical, grounded in persona research and campaign data.

Lifecycle Marketing & Email

• Build and run segmented nurture flows and re-engagement sequences in our marketing automation platform that move candidates from registered to actively engaged.
• Design lifecycle programs that blend automation with well-timed human touchpoints to drive trust and conversion.
• Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting.

Conversion & Landing Pages

• Own candidate-facing acquisition pages: writing copy, configuring tracking, and running conversion tests.
• Evaluate channel-native options (such as LinkedIn lead gen forms) to reduce friction in the registration flow.

Platform Activation & Product Partnership

• Partner with Product to identify where candidates drop off between registration and first placement.
• Design lifecycle interventions (email sequences, re-engagement triggers, onboarding nudges) to improve activation rates.

Measurement & Reporting

• Build the tracking and attribution framework that connects ad spend to activation to placement, across channels and job categories.
• Own a performance dashboard covering acquisition, activation, and engagement metrics. Present results with clear takeaways and a point of view on what’s next.
• Run structured A/B tests across messaging, CTAs, and flow sequences. Document what works and share learnings with the team.

AI-Powered Marketing

• Use AI tools to accelerate audience research, creative production, and campaign iteration as a core part of your workflow, not a nice-to-have.
• Stay current on emerging AI approaches relevant to candidate marketing and bring new ideas forward.

Work Experience and Attributes:

Experience

• 6 to 8 years of performance or growth marketing experience, with direct, hands-on ownership of paid social and email lifecycle programs. You’ve managed budgets, built campaigns from scratch, and reported on results without relying on an agency.
• Demonstrated experience using AI tools as a core part of your marketing workflow: content production, audience research, or creative scaling. We’ll ask you to walk us through how you use AI today.
• Experience in a two-sided marketplace, platform product, or any environment where users had to complete steps post-registration to generate value. You understand funnel drop-off, lifecycle stages, and how marketing intersects with product and onboarding.
• Experience building audience personas or ICPs and translating them into differentiated campaign strategies.
• Comfort working with imperfect data: messy exports, inconsistent categorizations, or incomplete attribution. You get results while the data foundation is still being built.

Tools & Technical Skills

• Proficiency in LinkedIn Campaign Manager and Meta Ads Manager, including audience targeting, creative testing, bid strategy, and conversion tracking. Experience with Indeed Sponsored Jobs or similar job board platforms is strongly preferred.
• Hands-on experience with a marketing automation or lifecycle messaging platform (such as Braze, Iterable, or similar) is required. You've built segmented lists, automated nurture flows, A/B tested subject lines and CTAs, and used send data to optimize programs over time.
• Experience working with a Customer Data Platform (CDP) is required. You understand how audience segments are built and activated, how data flows between the CDP and downstream channels, and how to flag gaps that limit targeting precision.
• Ability to build and optimize landing pages independently, including writing copy, configuring tracking, and running conversion tests.
• Analytical fluency with tools like Google Analytics and your marketing platform's reporting suite. You can build a tracking framework from scratch, not just read one that already exists.
• Experience with SMS campaigns is a plus.

Working Style

• Strong written judgment. You write copy that moves people, not copy that fills a slot.
• Comfortable building without a playbook. Organized, self-directed, and ready to create systems, not just execute them.
• Energized by ambiguity. Tracking today is manual, data requires cleaning, and attribution is incomplete. Your first months will involve as much system-building as campaign execution.

Workplace Health, Safety, and Environmental Compliance:

At Impellam, it is our moral obligation to safeguard each other, our customers, our temporary workforce and the environment by operating an injury-free, healthy workplace that minimizes our environmental impact.

Impellam is committed to providing a safe and secure working environment to all employees and promote best practices.

You will meet our HSE obligations by committing to:

• Seek to prevent injury to any employee, customer, worker, or contractor.
• Actively participating and completing compliance training as required.
• Consider the safety implications of decisions.