What are the responsibilities and job description for the Product Owner position at Impel?
About Impel
We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai.
Our Values
Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.
Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.
Inventiveness - We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what's possible at every turn.
Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.
Job Summary And Responsibilities
The Product Owner supports translating business needs into functional software solutions for Impel's Service AI product — the platform that helps Fixed Ops teams fill service bays, drive retention, and boost revenue through conversational scheduling, automated outreach, and AI-powered customer engagement. This individual works closely with Product Management and Engineering to help define and deliver features across the Service AI experience, including conversational appointment scheduling (SMS/email), automated service retention and recall campaigns, DMS data sync and cleansing, real-time service advisor alerts, customer sentiment insights, and the AI Agent Knowledge Bank that powers each dealership's unique service voice. The Product Owner helps translate requirements from service advisors, BDC teams, and Fixed Ops leaders into actionable tasks while following a structured process within two-week iterations, maintaining a healthy backlog and ensuring the delivery of high-quality features aligned with business priorities.
We're looking for someone with a strong foundation in product ownership, AI technology, and digital experience, typically gained through 4–5 years of experience at a B2B SaaS company building tools for automotive service departments / Fixed Ops — such as service scheduling platforms, service BDC/conversational AI tools, service CRM, customer retention or loyalty software, multi-point inspections or DMS-adjacent service applications. Hands-on experience with automotive service tools is strongly preferred — familiarity with concepts like conversational/AI-driven appointment scheduling, service retention and recall campaigns, repair order (RO) workflows, DMS data integration, and service advisor or BDC-facing tools is a significant advantage.
What matters most is your ability to work within Agile (Scrum) frameworks, manage and prioritize product backlogs, and translate business needs into clear, well-written user stories. You bring a thoughtful, analytical approach to problem-solving, with a keen eye for detail and quality. If you're a proactive, entrepreneurial self-starter who enjoys collaborating across teams and balancing multiple priorities, this is the right fit for you. Familiarity with tools like Jira, Azure DevOps, or Asana is helpful as you partner closely with engineering and business stakeholders.
We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries. To learn more about Impel, visit impel.ai.
Our Values
Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.
Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.
Inventiveness - We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what's possible at every turn.
Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.
Job Summary And Responsibilities
The Product Owner supports translating business needs into functional software solutions for Impel's Service AI product — the platform that helps Fixed Ops teams fill service bays, drive retention, and boost revenue through conversational scheduling, automated outreach, and AI-powered customer engagement. This individual works closely with Product Management and Engineering to help define and deliver features across the Service AI experience, including conversational appointment scheduling (SMS/email), automated service retention and recall campaigns, DMS data sync and cleansing, real-time service advisor alerts, customer sentiment insights, and the AI Agent Knowledge Bank that powers each dealership's unique service voice. The Product Owner helps translate requirements from service advisors, BDC teams, and Fixed Ops leaders into actionable tasks while following a structured process within two-week iterations, maintaining a healthy backlog and ensuring the delivery of high-quality features aligned with business priorities.
- Backlog Management: Own, define, and prioritize the Service AI product backlog — spanning scheduling, outreach/campaigns, advisor tools, and DMS integrations — ensuring it is transparent, visible, and clearly articulated to the development team.
- User Story Creation: Write clear, concise, and detailed user stories with acceptance criteria — grounded in real service lane workflows such as conversational scheduling, appointment reminders, RO (repair order) follow-up, service campaign automation, and advisor notifications — to guide the development process.
- Sprint Planning and Execution: Actively participate in all Scrum events, including sprint planning, daily stand-ups, sprint reviews, and retrospectives, to ensure the team is focused on delivering the highest value.
- Stakeholder Communication: Serve as the primary liaison between the development team and internal and external stakeholders — including dealership service advisors, Fixed Ops directors, BDC managers, and OEM service partners — providing updates on progress, managing expectations, and gathering feedback on how features perform in the service drive.
- Requirement Clarification: Be available to the development team to answer questions, clarify requirements, and make quick decisions to remove roadblocks.
- Acceptance of Work: Review and accept completed work from the development team to ensure it meets the defined user story and acceptance criteria.
- Feature Prioritization: Constantly evaluate and re-prioritize the product backlog based on business value, technical dependencies, and market feedback — tracking impact against Fixed Ops retention and revenue metrics (e.g., repeat visit rate, ROs from existing customers, lapsed-customer win-back).
We're looking for someone with a strong foundation in product ownership, AI technology, and digital experience, typically gained through 4–5 years of experience at a B2B SaaS company building tools for automotive service departments / Fixed Ops — such as service scheduling platforms, service BDC/conversational AI tools, service CRM, customer retention or loyalty software, multi-point inspections or DMS-adjacent service applications. Hands-on experience with automotive service tools is strongly preferred — familiarity with concepts like conversational/AI-driven appointment scheduling, service retention and recall campaigns, repair order (RO) workflows, DMS data integration, and service advisor or BDC-facing tools is a significant advantage.
What matters most is your ability to work within Agile (Scrum) frameworks, manage and prioritize product backlogs, and translate business needs into clear, well-written user stories. You bring a thoughtful, analytical approach to problem-solving, with a keen eye for detail and quality. If you're a proactive, entrepreneurial self-starter who enjoys collaborating across teams and balancing multiple priorities, this is the right fit for you. Familiarity with tools like Jira, Azure DevOps, or Asana is helpful as you partner closely with engineering and business stakeholders.