Senior Marketing Strategist

About Impactable

Impactable is North America's leading LinkedIn Ads agency and an official LinkedIn Marketing Partner. We build audience-first, signal-driven marketing ecosystems that fuel measurable growth for B2B companies. Our clients are mid-market and enterprise organizations who need more than campaign management. They need a strategic partner who understands how to engage the right audiences, activate the right channels, and scale demand generation with precision.

We operate across LinkedIn Ads, Google Ads, Meta, programmatic display, email nurture, and audience intelligence. Every engagement is grounded in our Marketing Maturity Mountain framework, which gives clients a clear view of where they are, where they're going, and what it takes to get there.

The Role

We are looking for a Senior Marketing Strategist who will serve as the strategic lead and trusted advisor for a portfolio of B2B clients. This is the person our clients think of as their marketing partner. You will own the relationship, lead the strategy, and be responsible for keeping and growing the accounts in your portfolio.

You will not be executing campaigns directly. You will be leading the strategy that channel specialists execute, interpreting the data that tells you whether the strategy is working, and having the conversations with client executives that build confidence and drive expansion.

You will work closely with channel specialists across LinkedIn, Paid Search, Meta, Programmatic, Creative, and Analytics. You will coach account coordinators and collaborate with channel leaders to improve systems and delivery. And you will give direct feedback to leadership on where we can improve our offering and processes.

This role has a clear growth path. As the company matures its service delivery model, the Senior Marketing Strategist is positioned to lead a pod of strategists and coordinators, taking on broader team leadership over time.

What You'll Actually Do

Lead Client Strategy and Executive Relationships

• Be the named strategic advisor for a portfolio of B2B clients. You are the person they call when they have a question, a concern, or an opportunity.
• Translate client business objectives into clear, actionable marketing strategies rooted in audience intelligence and demand generation best practices.
• Lead strategy conversations with VP and C-level client stakeholders. You need to be comfortable talking about business outcomes, not just campaign metrics.
• Build relationships grounded in credibility, strategic thinking, and measurable results. Clients should view you as a marketing partner, not a vendor.

Keep and Grow Client Revenue

• Develop and maintain strategic growth plans for each client in your portfolio. Know where each client is on the Marketing Maturity Mountain, what triggers the next stage, and when the timing is right for expanded scope.
• Consistently expand client revenue through deeper channel engagement, additional services, and increased investment tied to demonstrated performance.
• Lead EBRs and QBRs that show clients what we built, what the data says, and what comes next. These are strategic conversations, not data dumps.
• Identify churn risk early. Surface it. Own the retention plan. Your net revenue retention across your portfolio is how we measure success.

Lead Internal Collaboration

• Partner with channel specialists across LinkedIn Ads, Paid Search, Meta, Programmatic, Creative, and Analytics to ensure strategies are executed well.
• Provide strategic direction and coaching to account coordinators so they understand the client context behind the tasks they're executing.
• Work with channel leaders to improve systems, reporting, and operational quality where you see gaps in delivery.
• Give direct feedback to leadership. If something isn't working for clients, say so. If there's an opportunity to improve how we deliver, surface it. This role has a voice at the table.

Use Data and Signals to Guide Strategy

• Lead client reporting conversations. Translate multi-channel performance metrics into strategic insight and forward-looking recommendations.
• Use audience engagement signals, channel performance data, and conversion trends to refine strategy and guide next steps.
• Help clients understand how marketing activity connects to their business outcomes. The story matters as much as the numbers.
• Know what data and signals exist across our platforms (DemandSense, LinkedIn Campaign Manager, Google Ads, CRM) and how to use them to inform decisions.

What Success Looks Like

• Clients view you as their trusted marketing advisor and strategic partner, not an account manager.
• Your portfolio demonstrates consistent retention and growth through expanded scope, deeper engagement, and increased client investment.
• Clients are progressing through stages of marketing maturity under your strategic guidance.
• Internal teams execute more effectively because of your strategic leadership, clear communication, and feedback.
• You can present to a room of client executives with confidence, handle tough questions, and leave the client feeling more confident about their marketing.
• You proactively identify and address churn risk before it becomes a conversation about cancellation.

This Role Is For You If You

• Think like a marketing strategist and business leader, not just an account manager.
• Have strong experience in B2B demand generation, digital marketing strategy, or multi-channel marketing.
• Are comfortable leading executive-level conversations about marketing strategy, performance, and growth.
• Understand how audience targeting, signals, and multi-channel campaign orchestration drive measurable demand generation outcomes.
• Can interpret performance data and translate it into strategic direction that clients trust and act on.
• Take ownership and proactively identify opportunities to improve outcomes, systems, and process without being asked.
• Can manage multiple client relationships simultaneously without dropping quality on any of them.
• Thrive in fast-moving environments where strategy, execution, and continuous improvement all happen at the same time.

Strong Alignment If You Have Experience With

• B2B SaaS, technology, or IT services marketing.
• Agency or consulting environments where you managed client portfolios.
• LinkedIn Ads, demand generation programs, or audience-based marketing strategies.
• Scaling marketing programs for mid-market or high-growth B2B companies.
• Multi-channel ecosystems including LinkedIn, paid search, email nurture, and audience intelligence.
• Coaching or mentoring junior team members in a client service context.

Qualifications

Required

• 3 years of experience in B2B marketing, demand generation, or digital marketing strategy.
• Experience managing client relationships or executive stakeholders at a strategic level.
• Experience analyzing marketing performance and translating insights into strategic recommendations.
• Strong written and verbal communication. You will be presenting to executives regularly.

Preferred

• Experience working in a marketing agency or consulting environment.
• Experience with LinkedIn Ads or paid digital channels.
• Experience working with SaaS, technology, or growth-focused B2B companies.
• Familiarity with CRM platforms (HubSpot preferred) and marketing analytics tools.

What You'll Gain

• Ownership of a real client portfolio where your strategy directly impacts business outcomes.
• Direct exposure to scaling B2B organizations and complex demand generation ecosystems across multiple channels.
• A clear path toward senior strategic leadership. This role is designed to grow into pod leadership over time.
• Collaboration with a team that includes LinkedIn Ads specialists, Paid Search experts, Meta and Programmatic channel leaders, and an AI-forward operations team.
• Access to proprietary tools and frameworks including DemandSense (our audience intelligence platform) and Claude-powered strategy and reporting workflows.
• Competitive compensation and strong growth trajectory at an agency that is a recognized LinkedIn Marketing Partner.