What are the responsibilities and job description for the Digital Marketing Specialist position at IMMI?
Job Description
The Digital Marketing Specialist supports the marketing department by executing digital communication initiatives that reinforce IMMI’s brand, messaging, and value proposition to customers and internal stakeholders. This role is responsible for developing, publishing, and maintaining digital content across approved digital channels (including social media, web, and email). A key component of this role is crafting persuasive digital communications that effectively position IMMI’s safety solutions and support product adoption. The position focuses on content execution, coordination, measurement, and continuous improvement based on performance data.
Responsibilities
Digital Content Development
The Digital Marketing Specialist supports the marketing department by executing digital communication initiatives that reinforce IMMI’s brand, messaging, and value proposition to customers and internal stakeholders. This role is responsible for developing, publishing, and maintaining digital content across approved digital channels (including social media, web, and email). A key component of this role is crafting persuasive digital communications that effectively position IMMI’s safety solutions and support product adoption. The position focuses on content execution, coordination, measurement, and continuous improvement based on performance data.
Responsibilities
Digital Content Development
- Create, update, and publish digital content based on established messaging frameworks and direction from marketing and product leadership.
- Develop persuasive copy for web pages, email communications, digital brochures, online product resources, and other digital assets that clearly articulate product value and support sales objectives.
- Ensure all digital content accurately reflects IMMI’s safety solutions and their application to customer’s products.
- Maintain a digital content/editorial calendar, coordinating inputs, reviews, and approvals to deliver content on time.
- Draft and publish social media posts across approved corporate channels in alignment with brand guidelines and messaging objective.
- Implement and manage paid social media campaigns for maximum return on spend.
- Manage cadence and content to build loyal following in approved channels.
- Adapt technical product information into clear, engaging, and persuasive social content appropriate for audiences.
- Monitor social media channels for accuracy, engagement, and brand‑appropriate interactions.
- Moderate comments and responses by identifying questions, routing inquiries to appropriate internal teams, and ensuring all interactions reflect IMMI’s professional standards.
- Flag inappropriate or off‑brand content and escalate issues according to established protocols.
- Maintain and update website content, ensuring accuracy, clarity, and alignment with brand and messaging guidelines.
- Coordinate with internal teams and external partners to support web content updates, landing pages, and digital resource libraries.
- Challenge stakeholders appropriately to deliver content within IMMI’s “digital” voice.
- Monitor digital content for outdated information and initiate updates as needed.
- Monitor performance and ensure websites are online and functioning as designed.
- Apply on-page SEO best practices (metadata, internal linking, keywords, accessibility basics) to improve findability and user experience.
- Support paid search/SEM execution (as directed) by coordinating landing pages, keyword alignment, and performance reporting.
- Continuously refresh and optimize web content using digital best practices and performance insights to achieve business objectives.
- Support the development and organization of digital assets, including graphics, PDFs, product documents, and multimedia content.
- Ensure digital files are properly stored, version‑controlled, and accessible to internal stakeholders.
- Draft and format external email communications, newsletters, and announcements.
- Write persuasive email content that supports product awareness, customer engagement, drives lead generation, and internal alignment.
- Ensure email content aligns with brand standards and follows established approval processes.
- Coordinate digital video projects by serving as the liaison between internal stakeholders and the video production or creative team.
- Gather requirements, prepare or coordinate scripts or talking points, and ensure messaging accuracy.
- Manage timelines, deliverables, and feedback cycles for digital video assets. (Note: This role does not involve hands‑on video editing or production.)
- Review digital content for accuracy, clarity, and consistency prior to publication.
- Monitor basic performance indicators (e.g., engagement metrics, click‑through rates, lead generation, content accuracy checks, etc.).
- Use performance data to refine and improve all digital communications, ensuring content remains effective, relevant, and aligned with business objectives.
- Provide insights and recommendations to the marketing team based on observed trends and content performance.
- Support campaign budget/spend tracking for digital programs (as directed) and ensure documentation is maintained for reporting.
- Work closely with marketing, product innovation, engineering, and sales teams to gather information and clarify digital communication needs.
- Translate technical product information into clear, accessible, and persuasive digital content for audiences which achieves business objectives.
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
- 3-5 years of experience in digital marketing, marketing operations, content creation, or a related role
- Strong understanding of digital marketing fundamentals (SEO, SEM, email marketing, social media, analytics)
- Familiarity with B2B marketing concepts such as lead generation, buyer journeys, and account‑based marketing
- Experience using digital tools such as Google Analytics, CRM platforms (e.g., HubSpot, Salesforce), or marketing automation tools
- Experience with A/B testing or conversion rate optimization
- Basic knowledge of content management systems (CMS) like WordPress, Drupal, or similar
- Knowledge of HTML/CSS basics
- Understanding of paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and campaign measurement basics
- Ability to analyze data and translate insights into actionable recommendations
- Strong writing and communication skills tailored to professional, B2B audiences
- Detail‑oriented with solid organizational and project‑management abilities
- Ability to collaborate with cross‑functional teams (sales, product, design)
- Eagerness to learn new digital tools, platforms, and best practices
- Basic design or multimedia skills (Canva, Adobe Creative Cloud, Figma)
- Team Member Ownership/ESOP
- Healthcare, vision, dental options
- Company paid Short- and Long-Term Disability
- Ten (10) paid holidays.
- Four (4) IMMI Serves volunteer days per year.
- Onsite Health and Wellness Center
- Generous Paid Time Off
- Bonus Opportunities
- 401k
- Tuition Assistance