What are the responsibilities and job description for the Senior Marketing Analyst position at IMCS Group?
Skills Required:
- SQL
- Tableau
- Salesforce
We’re looking for a Marketing Data Analyst to turn complex datasets into clear insights that help drive marketing strategy, channel optimization, and business growth.
What You’ll Do
- Analyze large, complex datasets to deliver insights to marketing teams and senior leadership.
- Manage end-to-end channel reporting and provide real-time performance metrics.
- Build dashboards and data structures that track KPIs, projections, and historical trends.
- Support performance marketing with user-level behavioral analysis and experiment tracking.
- Run and evaluate A/B and multivariate tests to measure marketing impact.
- Collaborate with Marketing, Finance, Strategy, Operations, and AdTech on data-driven decisions.
What You Bring
- Strong SQL, Tableau, and Salesforce experience.
- Proficiency with Excel; familiarity with Python or R is a plus.
- Ability to translate complex data into actionable insights.
- Comfort presenting findings to senior stakeholders.
