Social Media & Digital Content Manager

Location: Hybrid in Phoenix, Arizona

Reports to: Director of Online Marketing

Overview:

Imaging Brands, an Arizona-based developer and manufacturer of innovative, high-tech accessories for the global professional photography market, is seeking a skilled social media marketing professional.

We’re looking for a Social Media & Digital Content Manager who is equal parts strategist and creator. This dynamic role is ideal for someone who thrives in a small-team environment and can own the full spectrum of social media marketing—from campaign development and execution to shooting product videos and lifestyle content. You’ll shape our digital voice and visual identity across platforms, building lasting connections with both B2C and B2B audiences.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute a comprehensive organic and paid social media strategy aligned with company and revenue goals
• Audit and optimize all social channels; identify growth opportunities, platform gaps, and content efficiencies
• Own, plan, and manage the editorial calendar across Instagram, YouTube, TikTok, LinkedIn, Facebook, Reddit and emerging platforms
• Manage daily posting, community engagement, DMs, comments, escalations, and overall follower/engagement growth
• Collaborate with creative, product, marketing, and e-commerce teams to ensure social content supports launches, campaigns, and promotions
• Oversee content creation and production, including short-form video, product features, tutorials, and behind-the-scenes content
• Lead influencer and brand ambassador collaborations, UGC campaigns, and partnerships to increase reach, authenticity, and social proof
• Monitor platform trends, audience behavior, and competitive insights to proactively optimize content and strategy
• Develop and manage paid social campaigns with performance marketing, optimizing for ROAS, awareness, and retargeting
• Pull and report KPIs weekly/monthly (engagement rate, follower growth, CTR, reach, CAC from paid social, influencer ROI, etc.) with actionable insights
• Conduct social listening on competitors and aspirational brands; share insights and recommendations with the broader team
• Ensure consistent brand voice, visual identity, and messaging across all social touchpoints

Content Creation & Production

• Produce high-quality short- and long-form content including videos, reels, product photos, tutorials, and promotional campaigns
• Script, storyboard, shoot, and edit content for web, email, social platforms, in-store screens, and training programs
• Capture lifestyle and product photography for new launches and catalog updates
• Cover events, interviews, and product demos with end-to-end video production capabilities
• Repurpose and refresh existing content based on performance metrics and evolving brand needs
• Maintain consistent brand storytelling through visual and written content across all channels

Collaboration & Communication

• Partner with Marketing, Sales, Customer Service, and Product teams to ensure alignment on messaging and brand goals
• Support product launches with compelling digital assets, coordinated content rollouts, and channel-specific strategies
• Provide customer education through engaging visuals, how-to videos, product explainers, and real-world demonstrations
• Communicate campaign performance and business impact through clear analytics, insights, and recommendations

Qualifications & Skills

Technical Experience

• 3–5 years in social media, digital marketing, or content production
• Proven experience growing and managing social channels (Instagram, YouTube, LinkedIn, Facebook, TikTok, etc.)
• Hands-on experience with ad creation, audience targeting, and campaign optimization (Meta Ads, TikTok Ads)
• Strong visual content creation skills—photography, video, editing, lighting, and storytelling
• Proficient in: Adobe Premiere, Photoshop, Lightroom, CaptureOne, Audition, After Effects; Final Cut Pro a plus
• Familiarity with marketing platforms and tools (Google Analytics, SEMrush, Hootsuite, WooCommerce, Shopify, Amazon, etc.)
• Understanding of SEO/SEM, PPC campaigns, and analytics reporting

Creative & Interpersonal Strengths

• Passion for photography, video, and digital storytelling
• Strong writing and verbal communication skills
• Self-starter with excellent organization, multitasking, and project management abilities
• Detail-oriented, adaptable, and thrives in a collaborative yet fast-paced environment
• Receptive to feedback and excited to push creative boundaries
• Experience in product marketing or imaging technology a plus

Why Join Us?

• Be part of a small, empowered team with global impact
• Create and shape content that influences creative professionals worldwide
• Work in a collaborative environment where innovation and creativity are valued
• Contribute to a brand with a strong visual identity and a loyal, engaged customer base

Benefits?

• Competitive salary and career growth opportunities, based on experience
• Competitive benefits include Health, Dental and Vision with company contribution
• Life insurance, AD&D, short-term and long-term disability
• Generous 401K Match Program 
• Excellent Product Discounts 
• Hybrid Work Option
• Paid time off and sick leave
• Generous PTO, increases with tenure, as well as additional company days off
• Collegial work environment