General Manager

About the Job

Applicants must be located in Las Vegas, NV. Applicants must be legally authorized to work in the United States at the time of hire. We are not able to provide visa sponsorship for this role.

Position Overview

We are seeking a highly hands-on, results-driven operator to lead sales and marketing across a portfolio of two immersive exhibitions and one bar/nightlife venues in Las Vegas. This is not a traditional “manager” role. We are looking for a doer—someone who can personally build, execute, optimize, and scale marketing and revenue strategies that drive ticket sales, increase per-cap spend, and maximize profitability across all venues. You will own the full funnel—from strategy to execution to performance tracking—with a clear mandate: increase revenue and profit through smarter, more effective marketing. This role will support our President & CEO, Vice President, Marketing & Communications with dotted line reporting to Director of Branded Content and Strategic Partnerships.

Essential Responsibilities

Revenue Growth & Accountability

• Own and drive ticket sales and venue revenue performance across all properties
• Identify and execute opportunities to increase attendance, conversion rates, and per-cap spend
• Continuously optimize pricing, packaging, and promotional strategies

Marketing Strategy & Execution (Paid Organic)

• Develop and implement integrated marketing plans across:
• Paid media (Meta, Google, programmatic, etc.)
• Organic/social channels
• Email and CRM
• Partnerships and local activations
• Personally build, launch, and optimize campaigns—this is a hands-on role
• Test aggressively and iterate quickly to improve performance

Performance Analytics & Optimization

• Analyze all existing marketing efforts in detail: what’s working, what’s not, & where money is being wasted
• Build and maintain clear reporting dashboards: CAC (cost per ticket sold), ROAS, conversion rates, & channel performance
• Use data to make fast, decisive optimizations

Tactical Execution

• Own day-to-day execution of campaigns, including: ad creative direction, targeting strategy, budget allocation, & A/B testing
• Work closely with creative teams (or directly produce assets) to ensure: high-performing ads, & strong conversion messaging

Partnerships & Distribution

• Develop and manage relationships with: hotel concierges, tourism partners, ticketing platforms, & local businesses
• Identify and execute new distribution channels to drive ticket sales

Location & Expansion Development

• Identify and evaluate new venue opportunities on the Las Vegas Strip
• Build relationships with landlords, operators, and partners
• Support negotiations and site selection for future growth

Required Qualifications

• Bachelor's degree
• 5–10 years in marketing, growth, or revenue roles
• Experience driving ticketed experiences, hospitality, or entertainment venues strongly preferred
• Proven success managing paid media campaigns directly
• Experience optimizing conversion funnels and customer acquisition cost
• Strong attention to detail and exceptional organizational skills
• Operator mindset — you execute, not just direct
• Highly analytical and data-driven
• Relentless focus on revenue and ROI
• Comfortable working in a fast-paced, entrepreneurial environment
• Strong bias toward action and accountability
• Excellent written and verbal communication abilities

Preferred Qualifications

• Experience with themed entertainment or attraction industry contracts
• Knowledge of intellectual property licensing and entertainment law
• Familiarity with construction and development agreements
• Experience with international contracts and compliance requirements

Skills and Competencies

• Strong analytical and problem-solving abilities
• Excellent time management and ability to handle multiple priorities
• Proactive approach to identifying and resolving potential issues
• Strong interpersonal skills and ability to work with various stakeholders
• Detail-oriented with high accuracy in document preparation
• Ability to work independently and as part of a team

Physical and Mental Requirements

• Ability to function in high-pressure situations.
• Manual dexterity to operate a computer.
• Correctable vision and hearing.
• Excellent interpersonal skills.
• Clear, easy to understand oral communication ability.
• Ability to life 50 pounds occasionally for the purpose of moving equipment on and off shelves.
• Ability to stand and walk for long periods.
• Ability to sit for long periods.
• Capability to read, write, and understand English.
• Skilled in the use of computer and office equipment.
• Proficient in activities requiring manual dexterity of both hands.
• Travel domestically and/or internationally based on business need.
• Primarily an onsite position.

This job description is not intended to be all-inclusive, and the employee will also perform other reasonably related duties as assigned by immediate supervisor and other management as required. Imagine Exhibitions Inc. reserves the right to revise or change duties as the need arises.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status.

Location

Las Vegas, NV

Full Time in Office