What are the responsibilities and job description for the Digital Marketing Strategist position at image.works?
About Us:
image.works is a fast-growing marketing firm located on Madison’s west side. For more than 25 years, we’ve helped banks, credit unions, healthcare organizations, and higher education institutions across the country achieve success through strategic, high-quality marketing solutions. We’re known for premium products, strong client relationships, and exceptional customer service.
As our client base continues to grow, we’re looking to add a motivated Digital Marketing Strategist to our digital department. This role is ideal for someone with foundational, hands-on digital marketing experience who is ready to grow their skills while working directly with clients and internal teams.
Role Overview
In this role, you will collaborate closely with our digital strategists, creative team, and account managers to help plan, execute, manage, and optimize paid digital advertising campaigns for our clients. You’ll play an important role in campaign performance, reporting, and client communication, while continuing to build your expertise across multiple digital platforms.
This is a hands-on, client-facing position with opportunities to learn, grow, and take on increased responsibility over time.
RECENT COLLEGE GRADUATES WITH DIGITAL MARKETING EXPERIENCE ARE ENCOURAGED TO APPLY.
Key Responsibilities
- Build, launch, monitor, and optimize paid digital advertising campaigns across platforms such as Google Ads (Search, Display, Video, Performance Max) and Meta (Facebook & Instagram)
- Assist with campaign strategy development, keyword research, audience targeting, and competitive analysis
- Monitor campaign performance daily and make optimization recommendations related to budgets, bids, creative, and targeting
- Analyze performance data using Google Analytics (GA4), Google Ads reporting, and other tools to generate insights and recommendations
- Collaborate with internal copywriters and graphic designers to develop effective ad creative and messaging
- Prepare campaign performance reports and assist with client-facing presentations and monthly reviews
- Support conversion tracking setup and maintenance using tools like Google Tag Manager
- Communicate professionally with clients to answer questions, address concerns, and support campaign goals
- Manage multiple campaigns and tasks simultaneously while meeting deadlines and maintaining attention to detail
- Stay current on digital advertising trends, platform updates, and best practices
What We’re Looking For
- 1–3 years of hands-on experience in digital marketing or paid digital advertising (agency experience a plus)
- Working knowledge of Google Ads, including campaign setup, optimization, and reporting
- Experience or familiarity with Meta (Facebook & Instagram) Ads
- Experience using Google Analytics (GA4 preferred); Google Tag Manager familiarity is a plus
- Strong analytical and problem-solving skills with an interest in data-driven marketing
- Comfortable communicating with clients and internal teams via email, phone, and video calls
- Highly organized with strong attention to detail and the ability to manage multiple priorities
- Self-motivated, curious, and eager to continue learning within a fast-paced environment
- Team-oriented mindset with a positive, professional attitude
Bonus Points (Preferred but Not Required)
- Experience with LinkedIn Ads or other paid platforms
- Exposure to SEO or SEM strategy
- Familiarity with tools such as SEMrush, HubSpot, or similar platforms
- Experience supporting clients in regulated industries such as financial services or healthcare
- Google Ads, Meta Blueprint, or other digital marketing certifications
Benefits
- Competitive compensation
- Health and dental insurance
- 401(k) retirement plan
- Profit sharing
- 3 weeks’ vacation plus paid holidays
- Early dismissal on Fridays
- Optional summer hours benefit
- Flexible scheduling (come in early, leave early)
- Casual, in-office work environment
- Modern office space with an urban, industrial loft atmosphere and natural light
To apply, please send the following to emilee@imageworksdirect.com:
- Resume
- Salary requirements
Note: Successful candidates must be located near Madison, WI, as this is an in-office position.