Ecommerce Content & Merchandising Manager, B2B

At IMAGE Skincare, we develop clinical-grade skincare backed by science and trusted by professionals worldwide. For more than 20 years, our focus has been on delivering proven results through innovation, most notably with our award-winning VITAL C Collection, a cornerstone of professional treatment rooms and daily routines. As we continue to evolve our digital ecosystem, we’re seeking a detail-driven Ecommerce Content & Merchandising Manager to help ensure our online experience reflects the same clarity, credibility, and performance that define our brand.

The Ecommerce Content & Merchandising Manager, B2B owns how products, content, and merchandising come together across our professional ecommerce experience. This role is responsible for overall presentation, product representation, catalog accuracy, and on-site discoverability ensuring professional partners can easily find, understand, and purchase the right products.

This is a conversion-focused role, sitting at the intersection of site merchandising, content briefing & execution, experimentation, and ecommerce operations. The role works closely with Ecommerce, Sales, Marketing, Operations, Education, and IT to continuously improve the performance and usability of our login-gated B2B site.

Site Merchandising & Content Execution

• Own on-site merchandising across the B2B storefront, including homepage, navigation, collections, category structure, and PDP presentation
• Manage and optimize PDPs with a focus on clarity, education, and conversion
• Translate clinical, educational, and marketing content into effective, shoppable ecommerce experiences for professional users
• Brief & execute content updates tied to product launches, promotions, education initiatives, and seasonal priorities
• Ensure consistent product storytelling while balancing educational depth and ease of purchase

Product Catalog & SKU Management

• Own backend product setup and ongoing maintenance in Shopify, including SKUs, variants, pricing, availability, and metadata
• Ensure product data accuracy and integrity across systems, partnering with Operations and IT as needed
• Manage product taxonomy, attributes, and tagging to support filtering, merchandising, experimentation, and reporting
• Support new product launches end-to-end, including setup, QA, launch readiness, and post-launch optimization

B2B Discoverability & On-Site Search

• Optimize product discoverability through navigation, collections, filters, and on-site search
• Partner with Ecommerce and IT to improve on-site search relevance and browsing efficiency
• Identify friction points in how professional users find products and recommend structural or content improvements
• Ensure site architecture and product data are scalable as assortments and B2B programs evolve

UX, Usability & Site Performance

• Apply UX/UI best practices to improve usability, clarity, and conversion across PDPs, collections, and key site experiences
• Partner with Design and Development to refine layouts, content hierarchy, and interaction patterns
• Identify UX friction points and recommend improvements based on user behavior and performance data
• Monitor site performance and page load speed, flagging issues that may impact user experience or conversion
• Collaborate cross-functionally to ensure content and merchandising updates align with performance and usability standards

Conversion Optimization & A/B Testing

• Own a continuous optimization mindset across homepage, navigation, PDPs, collections, and key site experiences
• Plan A/B tests in partnership with our Digital Product Manager that are focused on improving conversion rate, engagement, and ease of purchase
• Test and iterate on merchandising strategies, content hierarchy, layout, and messaging
• Test and optimize UX elements such as layout, content hierarchy, and page structure with a focus on conversion and performance
• Analyze test results and translate insights into clear recommendations and scalable improvements
• Partner with Ecommerce leadership to prioritize testing opportunities based on business impact

Merchandising Strategy & Performance

• Support B2B-specific merchandising strategies, including professional-only assortments, bundles, and protocol-driven selling
• Collaborate cross-functionally to ensure merchandising aligns with education, treatments, and professional usage
• Use performance data to refine merchandising decisions and improve conversion
• Continuously evaluate and improve usability, clarity, and overall shopping experience within the gated environment

Analytics & Measurement

• Monitor site and product-level performance across KPIs such as conversion rate, engagement, search usage, and merchandising effectiveness
• Identify trends, content gaps, and optimization opportunities
• Share insights and results from tests and performance initiatives to inform future site improvements

Tools & Platforms

• Ecommerce Platform: Shopify (product setup, collections, merchandising, content management)
• Testing & Experimentation: A/B testing and experimentation tools (e.g., Convert, VWO, Google Optimize–style platforms, or similar)
• Analytics: Ecommerce and digital analytics platforms (e.g., GA4, Triple Whale, Shopify analytics, or similar)
• Search & Merchandising: On-site search and filtering tools (native Shopify or third-party)
• Collaboration: Project management and collaboration tools (e.g., Asana, Jira, or similar)

Qualifications

• 4–6 years of experience in ecommerce merchandising, content management, or digital commerce operations
• Strong hands-on experience with Shopify or a comparable ecommerce platform
• Strong understanding of UX/UI best practices and how site speed and performance influence ecommerce conversion
• Experience running A/B tests and using data to drive conversion-focused decisions
• Solid understanding of product catalog management, taxonomy, and on-site search optimization
• Experience supporting B2B or account-based ecommerce environments preferred
• Highly detail-oriented with strong QA, organizational, and execution skills
• Comfortable working cross-functionally in a fast-paced, remote-friendly environment
• Experience in beauty, skincare, or regulated product categories is a plus

Working Conditions:

• This role is based onsite at the IMAGE Skincare corporate office in Lantana, Florida, Monday through Friday, 9:00 a.m. to 6:00 p.m.
• Professional, fast‑paced office environment with frequent cross‑functional collaboration across Marketing, Creative, Product Development, and Ecommerce teams.
• Work involves consistent use of computers, digital tools, and content management systems throughout the day.
• Occasional extended hours may be required during product launches, promotional periods, website updates, or business-critical deadlines.
• May require periodic support during early mornings, evenings, or weekends for time‑sensitive ecommerce updates, site issues, or campaign go‑lives.
• Position requires maintaining confidentiality, accuracy, and attention to detail in a deadline-driven environment.
• Occasional travel to local office events, photoshoots, or warehouse visits may be required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer (typing, editing, reviewing content, and managing digital assets).
• Ability to lift, carry, or move items up to 15–20 lbs on occasion (e.g., product samples, marketing materials, photography props).
• Frequent use of hands, fingers, and wrists for computer work, digital asset handling, and content creation tasks.
• Ability to visually review and evaluate digital content, product imagery, and website layouts for accuracy and quality.
• Ability to move throughout the office to attend meetings, collaborate with teams, or gather materials.
• Must be able to maintain focus and productivity in an open-office environment with frequent communication and shifting priorities.

Benefits Available:

• 9 Company Paid Holidays
• Medical, Dental, Vision and Life Insurance (after 30 days of employment)
• 401 (k) (after one year of service)
• Employee Corporate Discount Program