What are the responsibilities and job description for the Communications Coordinator - LAS Office of Marketing & Communications position at illinois?
Duties & Responsibilities
Content Creation
- Generate ideas for news and feature stories that support the units' priorities and college's brand.
- Write accurate, engaging news and feature stories for print and digital channels.
- Create and update website content that is accurate, concise, on-brand, and audience-focused.
- Create and edit content for unit communications channels, such as print or digital newsletters and social media.
- Pitch story ideas to the college and university communications teams.
- Apply the college's brand and style guidelines to all content.
- Update and manage statistics and content related to the units' history, accomplishments, and pride points.
Planning and Evaluation
- Work closely with the Director of Communications to develop and implement a strategic communications plans to address the units' goals, priorities, and key audiences.
- Create project briefs and use other collaboration tools to define the goals and scope of projects and ensure that effective deliverables are produced.
- Analyze and report on performance of communications tactics.
Collaboration and Communication
- Build and maintain strong relationships with the units' leadership, staff, and faculty.
- Work collaboratively with marketing and communications colleagues.
- Work within and contribute to college project management systems.
- Serve as a liaison between unit stakeholders and the college marketing and communications team.
Marketing
- Oversee timely review of marketing messages by unit stakeholders and provide feedback on marketing projects as requested.
- Identify students with compelling stories that the college MarCom team can feature in blog posts, videos, and social media content that align with student recruitment goals.
- Share with the college any marketing assets created by the units that could support recruitment efforts.
- Ensure student recruitment messaging developed within the units aligns with the college’s marketing strategy, brand standards, and campaigns by collaborating closely with the marketing team.