Director, Loyalty Program Enrollments

Director, Loyalty Program Enrollments Hotel Brand: Location: United States, Georgia, Atlanta Hotel: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 Job number: 161268 2482x804-channelpartnershipsandloyalty The Director of Program Enrollments is accountable for the strategy, performance, and evolution of IHG One Rewards member enrollment across all channels, with a primary focus on driving high-quality acquisition at scale. This role sets the global enrollment vision, translates strategy into executable programs, and ensures consistent delivery through strong partnership with Commercial, Operations, Technology, Analytics, and regional teams. Your day to day Leadership & Governance Own and lead the end-to-end enrollment ecosystem across hotel, digital, sales, and emerging channels Drive sustainable growth in new member enrollments while protecting program integrity and member quality Define the global enrollment roadmap, balancing near-term performance with long-term capability building Lead, develop, and set direction for the Program Enrollment team, including direct reports and stakeholders Establish clear governance, decision rights, and operating cadence across stakeholders Act as senior point of escalation and decision-maker for enrollment-related topics Strategy & Program Ownership Define global enrollment strategy aligned to IHG One Rewards growth, commercial priorities, and regional needs Own the portfolio of enrollment programs, incentives, and overlays across hotel, digital, sales, and partner channels Identify and incubate new enrollment opportunities, channels, and experiences; challenge legacy approaches and test-and-learn rapidly Performance & Optimization Own enrollment performance across channels, including volume, efficiency, quality, and cost effectiveness Establish clear success metrics, dashboards, and performance reviews in partnership with Analytics Monitor competitive enrollment tactics and recommend enhancements to keep IHG’s approach relevant and differentiated Hotel Enablement Ensure enrollment programs are simple, motivating, and operationally executable for hotels Partner with Regional Operations and Field Support to drive adoption, engagement, and compliance Oversee development of global standards, guidance, training, and communications supporting enrollment delivery Channel & Experience Leadership Provide senior oversight across all enrollment touchpoints, including front desk, web/app, Wi‑Fi, RCC, sales, and group-related enrollment opportunities Partner with Technology and Digital teams to shape the enrollment experience roadmap and prioritize loyalty requirements Risk & Controls Provide executive oversight of enrollment controls, fraud prevention, and program abuse mitigation in partnership with Loyalty Operations and Risk teams Ensure terms, conditions, and program mechanics are clear, compliant, and consistently applied What we need from you Bachelor’s degree required; advanced degree preferred 8–10+ years experience in loyalty, commercial strategy, marketing, digital, or hospitality operations Proven ability to lead complex, cross-functional programs at scale Strong strategic thinking paired with operational rigor and execution discipline Executive-level communication, influence, and storytelling skills Comfort operating in ambiguity and driving clarity for teams Travel - minimal Location - Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business. The salary range for this role is $138,000 to $160,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K and other benefits to employees. #LI-SM1 Who we are At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the '' button. Start your journey with us today. Important information: The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 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Salary : $138,000 - $160,000