Global Director Guest Experience & Brand Design

This strategic role leads global brand design and end-to-end guest experience for one of IHG’s Essentials, Suites or Premium brands within the Global Mainstream Brands and Guest Shared Services Organization.

Your day to day

• Develop and execute the annual and multi-year plan for global brand design and guest experience for the brand, which is linked to the global brand framework and top-down corporate plan; includes input from regions and other key functions (monitoring adjusting throughout the year as required)
• Lead the creation and execution of strategic initiatives to either define, implement, or embed key brand design and/or guest experience initiatives for the brand to drive brand performance and optimize franchisee cost and/or return on investment (ROI)
• Ensure delivery and continuous improvement of brand prototype, standardized design elements and brand experience hallmarks in line with cost guardrails and consumer insights; includes regular analysis of internal and exterior guest satisfaction data to identify opportunities.
• Regularly engage with hotel owners and operators (which could include franchisee association groups) and key IHG teams to gain insights and gather feedback on key brand initiatives.
• Manage multiple complexes, cross-functional projects to drive brand priorities from start to finish, including project briefing, stakeholder engagement, executive storytelling, prototyping/pilot execution and analysis, launch planning and implementation, initiative embedding and optimization, etc.
  
  

What We Need From You

• Bachelor’s or Master’s Degree in Brand Management, Marketing, or an equivalent combination of education and work-related experience.
• 10 years’ progressive work-related experience in brand management, marketing and/or hotel industry experience related to brand experience or brand marketing related to the position as well as 3-5 years managing teams and/or significant complex projects based on business needs and assessments .
• Candidate experience should include innovation or product development work built upon the understanding of consumer needs, with demonstrated ability to apply creative methodologies and thinking to projects. The ideal candidate will have worked and/or supported a brand that successfully established a differentiated experience in its respective industry. 
• Demonstrated strategic thinking with a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions using modelling / analysis ; commercially astute.
• Strong interpersonal / communication skills, with the ability to build relationships across business units for collaboration and able to understand and balance consumer, business and ownership perspectives.
•       Location - Our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business.
  
  

 

•      The salary range for this role is $100,000.00 to $150,000.00 This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
  
  

 

 

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information:

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• If you require reasonable accommodation during the application process, please click here.
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.