What are the responsibilities and job description for the Sr. Director - Brand, Creative & Content position at iHerb?
Job Summary
The Sr. Director, Brand Marketing will be responsible for defining and driving iHerb’s global brand narrative, ensuring consistency across all touchpoints while tailoring messaging for regional resonance. This leader will oversee global storytelling, creative development, organic and influencer-driven social media, and the in-house creative studio. As a key member of the marketing leadership team, this role will balance creative excellence with performance-driven outcomes, ensuring iHerb’s brand is trusted, inspiring, and differentiated in the wellness eCommerce category.
Job Expectations
Brand Marketing
Knowledge, Skills and Abilities:
Generally requires a minimum of 12 years of experience in brand marketing, creative leadership, or related fields within eCommerce, consumer goods, or retail.
Education Requirements
Bachelor’s Degree or related qualifications preferred.
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale
$190,000—$240,000 USD
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About IHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180 countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a Passion For Wellness And a Mind For Innovative Solutions, IHerb Team Members Share a Vision For a Healthier World That Drives Them Each Day. Our 5 Shared Values Unite Our Global Team
Focus on the Customer
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
The Sr. Director, Brand Marketing will be responsible for defining and driving iHerb’s global brand narrative, ensuring consistency across all touchpoints while tailoring messaging for regional resonance. This leader will oversee global storytelling, creative development, organic and influencer-driven social media, and the in-house creative studio. As a key member of the marketing leadership team, this role will balance creative excellence with performance-driven outcomes, ensuring iHerb’s brand is trusted, inspiring, and differentiated in the wellness eCommerce category.
Job Expectations
Brand Marketing
- Lead development and execution of iHerb’s global brand strategy, including the “Why iHerb” trust platform and value-based storytelling.
- Define and protect brand positioning, voice, and visual identity across all markets, applicable for every customer and employee touchpoints (incl. iHerb.com)
- Develop target customer segments and persona, leveraging both qualitative and quantitative methods.
- Partner with Regional Marketing leaders to localize global brand initiatives for cultural and market relevance.
- Establish the measurement for and optimize brand awareness, consideration, and preference in top markets.
- Oversee all organic social media strategy and execution across platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, etc.).
- Drive influencer and creator collaborations that amplify iHerb’s brand story and drive engagement globally and regionally.
- Establish content pillars aligned with brand strategy, customer needs, and key growth campaigns.
- Foster innovation in formats (short-form video, livestreams, UGC) to maximize relevance and reach.
- Lead the in-house creative team (design, video, production, copywriting) and manage external agencies as needed.
- Develop scalable processes to deliver high-quality assets for global campaigns, regional activations, and performance marketing.
- Champion design excellence and ensure creative consistency across all platforms and customer touchpoints, including UX/UI
Knowledge, Skills and Abilities:
- Proven track record of building and scaling global brands with measurable impact.
- Deep expertise in social media, influencer marketing, and digital-first storytelling.
- Strong background in creative leadership, including managing in-house studios and agencies.
- Exceptional leadership and collaboration skills; ability to work across regions and functions.
- Strong analytical mindset to balance creativity with performance metrics.
- Experience working in global, cross-functional environments to align brand and creative execution without PR/communications scope.
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
- Requisite knowledge of brand & creative platforms, and the latest in AI-based creative strategies and tactics.
Generally requires a minimum of 12 years of experience in brand marketing, creative leadership, or related fields within eCommerce, consumer goods, or retail.
Education Requirements
Bachelor’s Degree or related qualifications preferred.
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Anticipated Pay Scale
$190,000—$240,000 USD
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About IHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180 countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a Passion For Wellness And a Mind For Innovative Solutions, IHerb Team Members Share a Vision For a Healthier World That Drives Them Each Day. Our 5 Shared Values Unite Our Global Team
Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Salary : $190,000 - $240,000