What are the responsibilities and job description for the Sales Development Representative position at Ignite Visibility LLC?
About Ignite Visibility:
Ignite Visibility is a leading performance marketing agency, consistently recognized as one of the top digital marketing agencies in the nation. We are passionate about driving measurable results for our clients through innovative strategies in SEO, PPC, Social Media, Web, Creative, Lifecycle, and more. Our success is built on a foundation of expert talent, a collaborative culture, and an unwavering commitment to client growth. As we continue to expand our reach within our key verticals, we are seeking a strategic and energetic Sales Development Representative to own and accelerate our growth within our valuable franchise ecosystem.
The Opportunity:
This is not a typical cold-calling SDR role. We are looking for an experienced Sales Development Representative to strategically grow our business within the existing franchise systems of our key clients and partners. You will be the dedicated link between Ignite Visibility and franchise locations, working a pipeline of warm leads while also demonstrating the skill to prospect new, cold opportunities within these systems.
Your primary mission is to build relationships with franchisees and educate them on our proven marketing products and services, upsell additional solutions to existing clients, and initiate conversations with new franchises that are part of our clientele or partner networks. You will be instrumental in scaling our impact and driving revenue by activating new locations.
Key Responsibilities:
Strategic Outreach:
Execute a high-volume of strategic outbound calls and emails to franchisees within our existing client and partner systems.
Warm Lead Nurturing:
Engage with warm leads provided by our existing client and partner relationships, quickly building rapport and identifying needs.
Cold Prospecting:
Identify and prospect new, cold franchise leads within assigned systems to build a robust and qualified pipeline.
Upselling & Cross-Selling:
Work closely with the account management team to understand client success stories and proactively upsell additional Ignite Visibility services to existing franchisee clients.
Qualification & Scheduling:
Meticulously qualify prospects based on budget, authority, need, and timeline (BANT), and schedule qualified meetings for our Account Executives.
CRM Excellence:
Maintain accurate and timely activity and pipeline records in our CRM (e.g., Salesforce) to track progress against goals.
Who You Are (Qualifications & Experience):
- You have 3-6 years of proven experience as an SDR, preferably in a B2B or digital marketing/services environment.
- You are a master of communication: exceptionally well-spoken in English with impeccable written and verbal skills.
- You possess a unique blend of skills: equally comfortable and effective in warm outreach scenarios and confident in prospecting cold leads.
- You are a hunter with a farmer’s mindset: you love the thrill of the hunt but understand the value of nurturing and growing existing relationships.
- You are results-driven and motivated by a commission structure based on performance.
- You are tech-savvy and have experience with CRMs (like Salesforce) and sales engagement platforms (like Outreach or Salesloft).
Logistics & Requirements:
Must be legally authorized to work in the United States.
Must be available to work core business hours spanning Pacific Standard Time (PST) and Eastern Standard Time (EST) to effectively collaborate with our team and clients across the country.
What We Offer:
A competitive base salary plus commission based on new location activations.
The opportunity to work with a portfolio of established, recognizable brands from day one.
A collaborative, supportive, and high-energy environment.
Clear career growth paths into Account Executive or other senior sales roles.
Comprehensive benefits package including health insurance, 401(k), paid sick leave, and Flexible Paid Time Off (FTO).
Ready to Ignite Your Career?
If you are an experienced SDR who thrives in a dynamic role blending relationship management with strategic prospecting, we want to hear from you.
Please apply with your resume and a brief note explaining why you are the perfect fit for this unique franchise-channel role.
Ignite Visibility is an Equal Opportunity Employer.
