Senior Creative Director

Company Description

Ignite Creative Services is a full-service Food, Beverage & Hospitality Marketing Agency built for brands that want to stand out, sell smarter, and scale faster.

We live at the intersection of strategy, creativity, and execution - blending culinary, mixology, marketing, and operational expertise to create experiences that actually move the needle. Yes, we build profitable menus and crave-worthy LTOs…but that’s just the beginning.

At Ignite, we design end-to-end creative solutions for hospitality-driven brands, including:

• Brand strategy & positioning

• Integrated marketing campaigns

• Content creation (photo, video, social, experiential)

• Beverage & menu innovation

• Sales tools, decks, and trade marketing

• Consumer & operator insights

• Go-to-market launches

• Experiential activations & events

• Digital guides, playbooks, and toolkits

• Partnerships, sponsorships & field marketing support

Our work helps retail brands, cpg products, restaurants, hotels, resorts, beverage brands, venues, and hospitality groups sell more, operate smarter, and tell their beautiful stories - all while staying grounded in real-world operations and profitability.

We’re known for:

• Disruptive creativity (the kind that gets noticed and shared)
• Operational know-how (we’ve actually run programs, not just pitched them)
• Relationship-first thinking (our best work comes from trust and collaboration)
• Results that drive referrals (because good work should market itself)

Based in Scottsdale, AZ, Ignite Creative Services is a certified Women’s Business Enterprise (WBE), led by Founder & CEO Celia Waddington - a hospitality industry veteran who believes creativity should always connect to performance.

If you’re energized by fast-paced collaboration, big ideas, and seeing your work come to life in the real world (billboards, web, social, menus, campaigns, events, and beyond), you’ll feel right at home here.

🔥 We don’t just market food & beverage brands - we help build what’s next.

Role Description

This is a senior leadership role for a creative who can think big, lead confidently, and execute decisively.

As Senior Creative Director, you’ll own the creative vision across the agency - shaping brand narratives, campaigns, content, and experiential work while mentoring a growing creative team. You’ll partner closely with strategy, accounts, production, and leadership to ensure our work is conceptually strong, operationally grounded, and commercially effective.

This role is not about being precious. It is about building work that:

• Breaks through

• Drives results

• Can actually be executed in the real world of food, beverage, and hospitality

What You’ll Do

• Lead creative strategy and execution across multiple clients and categories
• Set the creative standard for brand, campaign, content, and experiential work
• Translate business goals into bold, actionable creative ideas
• Oversee concepting, design, copy, and storytelling across platforms
• Partner with accounts and strategy to ensure work aligns with client objectives
• Mentor, develop, and elevate designers, creatives, and collaborators
• Present creative concepts confidently to clients and internal stakeholders
• Balance innovation with operational feasibility (budgets, timelines, execution)
• Continuously evolve Ignite’s creative voice and point of view

Qualifications</p>

5

• –12 years in creative leadership (agency experience required)
• Proven experience leading integrated campaigns, not just single deliverables
• Strong understanding of branding, content, digital, social, and experiential
• Ability to lead teams while staying hands-on when needed
• Comfort working in a fast-paced, entrepreneurial environment
• Experience in hospitality, food & beverage, lifestyle, or consumer brands is a major plus
• Someone who can challenge ideas constructively and elevate the room

What You’ll Learn Here (This Is a Big One)

At Ignite, even senior leaders grow. In this role, you’ll gain:

• Deep exposure to operational-side marketing (not just creative theory)
• How creative decisions directly impact profitability and performance
• Experience building creative within an EOS-driven organization
• Insight into beverage, hospitality, and experiential marketing at scale
• Leadership experience shaping a growing agency’s creative culture
• Direct collaboration with executive leadership and high-level clients
• The ability to influence not just campaigns

…

• but the future direction of the agency

This is a role for someone who wants to build, not just maintain.