What are the responsibilities and job description for the National Sales Manager, Gaming & Entertainment position at IGN?
About the Opportunity:
We’re looking for a creative, innovative, and driven National Sales Manager to fuel revenue growth across IGN Entertainment’s gaming and entertainment verticals. This role is about more than selling ads, it’s about building compelling, full-funnel campaigns that resonate with fans and deliver results for our partners.
You’ll lead the charge in closing deals across media, programmatic, branded content, licensing, events, and social-first programs with both agency and client-direct partners. The ideal candidate is creative and innovative, combines digital ad expertise, has a track record of exceeding sales goals, and holds a passion for gaming, entertainment, and pop culture.
This is a hybrid position in Los Angeles, CA that requires working in the office 3 days a week. This role generally follows a full-time schedule with occasional expectations to work outside standard hours for client needs and events. This role also requires travel for client meetings and events.
Job Responsibilities:
- Develop and execute a comprehensive sales strategy to identify and acquire new clients and agencies within the gaming and entertainment verticals.
- Develop and deliver tailored author capabilities and pitch presentations that effectively communicate IGN Entertainment’s unique value proposition and ability to connect advertisers with a passionate, influential audience aligned to their needs and KPIs.
- Drive consistent revenue growth by exceeding quarterly and annual sales targets across a diverse portfolio (media, programmatic, branded content, licensing, events, and social-first programs).
- Craft and close complex, custom 360-degree advertising solutions tailored to client objectives and KPIs.
- Develop and execute strategic plans to achieve sales targets.
- Leverage and grow strong client and agency-side relationships, forging new connections within the industry.
- Act as a trusted advisor, providing strategic insights and recommendations based on a deep understanding of client business objectives.
- Act as company representative at external conferences and meetings to drive opportunities.
- Collaborate closely with internal teams (Account Management, Ad Operations, Content, etc.) to ensure seamless campaign execution and client satisfaction.
- Stay at the forefront of industry trends in digital advertising, gaming, and entertainment to identify emerging opportunities.
- Provide accurate sales forecasts and reports to management.
Job Qualifications:
- The Must Haves:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5 years’ experience in digital ad sales, ideally in gaming and/or entertainment.
- Proven success selling multi-platform or 360 campaigns.
- Deep knowledge of ad tech and digital platforms (programmatic, CTV, paid social, etc.).
- Strong communication, presentation, and negotiation skills.
- Strategic, creative thinker with a proactive, self-starter mindset.
- Proficiency in CRM tools (Salesforce) and Microsoft Office/Google Suite.
- Bonus Points:
- Established network within gaming or entertainment advertising.
- Passion for gaming, entertainment, and pop culture.
- Experience with content-driven ad formats or publisher-side sales.
About IGN Entertainment:
IGN Entertainment, a division of Ziff Davis, is one of the world’s largest gaming and entertainment media platforms for fans to explore and celebrate games, film, TV, comic, and much more. Across its 15 digital properties, IGNE reaches more than 470 million monthly users in 100 countries and engages with 85 million fans on social media. Through its online digital store Humble Bundle, IGNE has donated over $270 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Learn more at corp.ign.com.
About Ziff Davis:
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits:
IGN Entertainment offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then IGN Entertainment is the place for you.
Compensation Range:
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The total salary compensation for this role is $125,000 - $150,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
#LI-IGN #IGN
Salary : $125,000 - $150,000
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