Part Time - Full Time : Marketing Associate

Job Overview
We are seeking a dynamic and results-driven Marketing Associate to join our team. In this role, you will be responsible for supporting various marketing initiatives and campaigns across multiple channels. The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication skills, and the ability to analyze data to drive performance. You will work closely with cross-functional teams to enhance our brand presence and engage our target audience effectively.

Duties

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Will have to visit new business locations to make contact with new businesses
• Will need to follow-up with new leads
• Will need to drop off marketing literature at construction sites to make potential contact
• Manage social media marketing efforts across platforms, creating engaging content that resonates with our audience.
• Execute multichannel marketing campaigns, ensuring consistent messaging and branding across all platforms.
• Support advertising sales initiatives by creating compelling ad copy and visuals using Adobe Creative Suite.
• Collaborate on digital marketing projects, including content marketing and B2B marketing strategies.
• Utilize marketing automation tools to streamline processes and enhance customer engagement.
• Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies.
• Write persuasive copy for various formats including email marketing campaigns, website content, and print advertising materials.
• Analyze campaign performance using Google Analytics and other analytics tools to optimize future efforts.
• Assist in managing e-commerce platforms, ensuring product listings are accurate and optimized for conversions.
• Contribute to budget planning for marketing initiatives while tracking expenses against set budgets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
• Proven experience in digital marketing with a focus on performance marketing and analytics.
• Familiarity with WordPress for website management and content updates is advantageous.
• Knowledge of HTML is a plus for making minor website adjustments as needed.
• Strong copywriting skills with the ability to create engaging content tailored for different audiences.
• Experience with Facebook Advertising and Google AdWords is beneficial for executing paid campaigns.
• Excellent research skills to stay updated on industry trends and best practices in marketing.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• A collaborative mindset with the ability to work effectively in a team environment. Join us in shaping impactful marketing strategies that drive growth and engagement!

Job Types: Full-time, Part-time, Contract, Internship

Pay: $20.00 - $25.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance

Education:

• Associate (Preferred)

Experience:

• B2B marketing: 2 years (Required)
• B2B sales: 2 years (Required)
• Customer service: 2 years (Preferred)

Ability to Commute:

• Carrollton, TX 75010 (Required)

Willingness to travel:

• 50% (Preferred)

Work Location: In person

Salary : $20 - $25