Director of Marketing, Americas

Location: Fort Lauderdale, Florida

THE ROLE:

We are seeking an experienced Marketing Lead to spearhead our marketing strategy and execution in North America. The ideal candidate will possess a deep understanding of the software security landscape and a proven track record in developing and implementing successful marketing programs at a region-wide level. This role requires creativity, analytical thinking, and strong leadership skills to drive brand awareness, lead generation, and customer engagement.

TASKS AND RESPONSIBILITIES:

Regional Marketing Strategy and Execution:

• Develop and implement a comprehensive marketing plan for North America that aligns with global business objectives.
• Lead the creation and execution of integrated marketing campaigns to drive pipeline growth and support revenue targets.
• Take a hands-on approach to all aspects of marketing, ensuring both strategic direction and tactical execution are achieved.
• Collaborate closely with the sales team to align marketing efforts with sales goals and ensure seamless integration.

Demand Generation and Pipeline Management:

• Oversee execution demand generation activities, including digital marketing, events, outbound/inbound, customer and account-based marketing (ABM).
• Work directly with sales to ensure effective lead handoff and progression through the sales funnel, focusing on driving results.
• Analyze pipeline performance and make data-driven adjustments to improve conversion rates.

Partner Marketing:

• Develop and manage partner marketing initiatives to support joint go-to-market efforts with IGEL Channel team and their key reseller partners
• Administration of IGEL Partner Marketing (MDF) program, approving MDF request and ensuring partners adhere to IGEL guidelines and requirements.
• Work closely with the Alliances Marketing manager to integrate IGEL Ready partner ecosystem programs into regional marketing plans.

Event Marketing:

• Plan and execute regional events, trade shows, webinars, and conferences.
• Manage event budgets, logistics, and follow-up activities to maximize ROI.
• Align events with strategic goals and generate high-quality leads and provide performance reporting.

Performance Tracking:

• Analyze marketing performance metrics and KPIs to assess the effectiveness of campaigns and strategies, making data-driven adjustments as needed.

Budget Management:

• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

Team Leadership:

• Mentor and lead a team of marketing professionals, fostering a collaborative and innovative environment.

Travel:

• Travel regionally and nationally up to 30% of the time to meet with attend tradeshows and conferences, attend work related events, etc. Some international travel may be required.

EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 8 years of marketing leadership experience, preferably in the software security or technology industry.
• Proven experience in digital marketing, content strategy, and lead generation.
• Strong understanding of the cybersecurity landscape and related customer pain points.
• Excellent communication and interpersonal skills.
• Proficient in marketing analytics tools and CRM software.
• Creative thinker with a passion for storytelling and brand development.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

WE OFFER:

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President’s Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information:

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