What are the responsibilities and job description for the Paid Media Specialist position at iFOCUS Marketing & Advertising?
WHO WE ARE
iFOCUS Marketing & Advertising is a digital-first marketing and advertising agency headquartered in the heart of the Midwest. We aspire to be your trusted architect in the digital-first marketing and advertising landscape, crafting customized strategies that align with each client’s unique business objectives. Our insights drive innovation and inspire audiences, bringing every brand we touch into focus.
We don’t take a one-size-fits-all approach to marketing or operate from checklists. We custom-develop growth plans based on data, pivoting when necessary to deliver results. Because we’re curious and a little restless, we adopt proven new tools and platforms early, so our clients unlock marketing tactics and media that break from tradition.
Insight. Innovate. Inspire. — our promise to clients, and the standard we hold ourselves to every day.
THE ROLE
iFOCUS is hiring a Paid Media Specialist to build, launch, and optimize digital campaigns across search, social, and programmatic for a wide range of clients. You’ll spend most of your time in the ad platforms (Google Ads, Meta, Microsoft Ads, LinkedIn, programmatic, and more), setting up campaigns, configuring audiences and conversions, and keeping live campaigns tuned for performance.
You’ll work from briefs and campaign plans developed by our media leadership teams, building and launching them in the platforms. You’ll partner with account, content, and SEO teams along the way, and you’ll bring clean data and clear reporting to every client conversation.
WHAT YOU’LL DO
- Build, launch, and maintain digital paid media campaigns across search, social, and programmatic platforms.
- Configure new campaigns end to end, including keyword lists, ad groups, ad copy, audience targeting, bid strategies, conversion tracking, and landing page connections.
- Conduct keyword research, audience research, and competitive review to support campaign builds.
- Write digital ad copy that aligns with brand voice and is built to convert.
- Optimize live campaigns through ongoing keyword, ad copy, bid, and audience adjustments.
- Manage and monitor account budgets and pacing across 40 services.
- Manage analytics implementation, including conversion tracking, retargeting pixels, and event setup.
- Compile monthly client reports with performance commentary and observations on what’s working.
- Coordinate with internal teams on landing pages and content needed to support campaign launches and performance.
- Stay on top of platform changes, beta features, and emerging trends, and bring that knowledge back to the team.
- Other duties as assigned and amended at the discretion of the Media Manager.
WHAT YOU BRING
- Bachelor’s degree in marketing or a related field, with an emphasis on digital marketing preferred, or equivalent professional experience.
- 3 years of experience building and managing paid media campaigns.
- Hands-on experience with paid search platforms, including Google Ads, Microsoft Ads, and YouTube.
- Experience with additional paid media platforms such as programmatic display, Spotify, Hulu, Reddit, and social platforms.
- Strong working knowledge of Google Analytics 4.
- All Google Ads certifications completed.
- Google Analytics 4 certification completed.
- Experience building campaigns across multiple Google Ads campaign types (Search, Shopping, Performance Max, etc.).
- Google Tag Manager experience.
- Ability to read performance KPIs and adjust live campaigns to improve outcomes.
- Strong attention to detail and a habit of QA-ing your work before campaigns go live.
- Excellent written and verbal communication, including client-ready ad copy.
- Self-motivated and accountable, comfortable working independently and collaboratively.
- Hybrid role based in Overland Park, KS, with a minimum of two days per week in the office.
BONUS POINTS
- Prior agency experience managing a multi-client portfolio.
WHAT SUCCESS LOOKS LIKE
- Client campaigns are built right and launch on time.
- Live campaigns run cleanly, with pacing on track, conversions tracking, and no surprises.
- Your QA habits and documentation make the paid media team faster and more reliable.
- Performance reports explain what is happening and what is working in plain language.
- You stay ahead of platform changes so iFOCUS clients benefit from them first.
LIFE AT IFOCUS
At iFOCUS, you won’t be just a seat-filler. You’ll be a valued member of a team that wants to see you thrive — professionally and personally. We value intentional connections, integrity, passion, stewardship, and critical thinking, and our culture reflects all of it.
If you like embracing bold ideas, experimenting with new strategies and martech, and quenching your thirst for knowledge, you’ll fit right in. Questioning and exploration are encouraged here — because continuous learning is the cornerstone of innovation.
BENEFITS & PERKS
Our hybrid workplace, casual dress code, stocked snack bar, and milestone celebrations are surface-level benefits. The deeper ones look like this:
- Competitive salary
- 401(k) with employer matching and immediate vesting
- Health insurance options, including HSA- and FSA-eligible plans
- Dental, vision, and supplemental insurance
- Employer-paid life insurance and short- and long-term disability
- Optional critical illness and accident insurance
- Ample paid time off that increases with longevity
- Eight paid holidays, plus Christmas week
- Maternity and paternity leave
- Flexible hybrid working policy and summer hours
- Ongoing professional development
- A supportive mentor for your first 90 days
- Work on client accounts from Day 1
- Agency events, free professional headshots, and good coffee