What are the responsibilities and job description for the Demand Generation Manager position at ifm?
Brief Description
ifm Supply Chain (aka GIB) is a business software company that develops and supports advanced supply chain solutions. Our 800 clients rely on us to deliver new innovations that ensure their complex supply chain operations operate at peak efficiency. Our solutions operate within the SAP customer base; the largest business software community in the world.
We are looking for a highly organized, detail-oriented operator to own and scale our marketing-led outbound motion using Apollo and HubSpot.
This role sits at the intersection of marketing and lead generation. You will be responsible for translating our Account Based Marketing (ABM) strategy into structured outbound campaigns — from segmentation and targeting to crafting messaging, building and executing sequences, and optimizing performance.
This is not a traditional Sales Development Resource (SDR) role. You will not be responsible for high-volume cold calling. Instead, you will focus on key accounts, intent and signal based outbound, personalization (through AI) at scale, and consistent execution to drive pipeline.
Key Responsibilities
Outbound Campaign Execution
ifm Supply Chain (aka GIB) is a business software company that develops and supports advanced supply chain solutions. Our 800 clients rely on us to deliver new innovations that ensure their complex supply chain operations operate at peak efficiency. Our solutions operate within the SAP customer base; the largest business software community in the world.
We are looking for a highly organized, detail-oriented operator to own and scale our marketing-led outbound motion using Apollo and HubSpot.
This role sits at the intersection of marketing and lead generation. You will be responsible for translating our Account Based Marketing (ABM) strategy into structured outbound campaigns — from segmentation and targeting to crafting messaging, building and executing sequences, and optimizing performance.
This is not a traditional Sales Development Resource (SDR) role. You will not be responsible for high-volume cold calling. Instead, you will focus on key accounts, intent and signal based outbound, personalization (through AI) at scale, and consistent execution to drive pipeline.
Key Responsibilities
Outbound Campaign Execution
- Build and manage outbound sequences in Apollo across multiple campaigns (ABM, events, industry plays, intent signals, website visitors, etc,)
- Execute multi-touch outreach (email and LinkedIn, with additional channels as needed)
- Ensure consistent follow-up and sequence performance across all campaigns
- Work within Apollo to identify and segment target accounts and contacts
- Translate ABM strategy into executable outbound lists
- Maintain clean targeting based on persona, industry, and engagement signals
- Manage the flow of contacts from HubSpot into Apollo
- Maintain and update key properties (e.g., sequence assignment, campaign tags)
- Ensure data integrity between HubSpot (system of record) and Apollo (execution layer)
- Use Apollo AI tools to generate and refine personalized outreach
- Tailor messaging based on:
- Persona (e.g., VP Supply Chain, Director of Planning)
- Industry context
- Account-specific insights
- Continuously improve messaging quality and relevance
- Monitor campaign performance (open rates, reply rates, meetings booked)
- Identify what messaging and segments are driving engagement
- Provide recommendations to improve targeting, sequencing, and messaging
- Ensure smooth handoff of engaged prospects to Sales
- Provide context on outreach history and engagement
- Collaborate on feedback loops to improve campaign effectiveness
- Experience with outbound tools such as Apollo, Outreach, Salesloft, or similar
- Bachelor's degree or equivalent in Marketing, Sales, Business Administration or related fields preferred
- Familiarity with HubSpot CRM (or similar CRM platforms)
- Strong understanding of B2B outbound and ABM strategies
- Ability to manage multiple campaigns and prioritize effectively
- Strong written communication skills (especially for email outreach)
- Analytical mindset — comfortable reviewing performance data and optimizing
- Experience in B2B SaaS or supply chain / ERP environments
- Experience working with data enrichment tools (e.g., ZoomInfo, Apollo)
- Understanding of email deliverability best practices
- Exposure to AI tools for content generation and personalization
- Creating Marketing Qualified Leads (MQL)
- Consistent execution of structured outbound campaigns
- Improved reply and meeting rates across sequences
- Clean, reliable data flow between HubSpot and Apollo
- Clear visibility into what messaging and segments drive pipeline