What are the responsibilities and job description for the Digital Creative Manager position at IFAW?
The Digital Creative Manager will lead the development of compelling,
mission-driven digital fundraising campaigns that inspire action &
deepen supporter engagement. Reporting to the Senior Manager, Digital
Fundraising, with a dotted line to the Direct Marketing Copy & Design
Director, the Digital Creative Manager will be responsible for crafting
campaign narratives, mining stories from programmatic sources, &
collaborating closely with the Direct Marketing Creative team to ensure
cohesive, multi-channel messaging across digital platforms. This role
blends strategic thinking, creative leadership, & hands-on copywriting
to drive performance & innovation in digital fundraising. They will play
a key role in shaping the organization\'s voice, elevating storytelling,
& ensuring creative excellence across email, web, social, paid media, &
other digital channels. This role will also lend support to creative &
story development for all IFAW?s direct marketing channels (mail,
canvassing, telemarketing etc.) Role & Responsibilities Campaign
Strategy & Development Lead the creative development of digital
fundraising campaigns, including direction for email, landing pages,
website elements, donation forms, & digital ads. Align fundraising
campaigns with direct marketing plans & campaigns, to leverage
integration & increase results. Lead digital creative brainstorming
sessions & creative reviews, & partner with the Direct Marketing Copy &
Design Director for department-wide creative planning sessions. Draft
campaign outlines & messaging frameworks aligned with fundraising goals
& audience insights. Story Mining & Narrative Building With the Direct
Marketing copy & design director, source & curate compelling stories
from program teams, donor testimonials, & field reports. Translate
complex programmatic impact into emotionally resonant, supporter-centric
narratives. Maintain a library of story & content assets for use across
digital channels. Work closely with the Direct Marketing Creative team
to ensure consistency & message alignment across online & offline
channels. Copywriting & Editorial Leadership Write & edit
high-performing fundraising, stewardship & advocacy copy for email, web,
social, SMS, digital ads, & others. Work closely with the Direct
Marketing Copy & Design Director to combine skillsets & knowledge &
drive increased performance. Ensure all content reflects the
organization?s voice, values, & strategic priorities. Explore innovative
& creative ways to share stories, updates, & impact with our supporters
across channels. Basic Design Support Create or edit simple visual
assets when needed (e.g., email headers, social graphics, & mockups)
using tools like Canva, Photoshop, or Illustrator. Maintain brand
standards across all creative outputs. Partner with design teams to
Translate Concepts Into Polished Final Assets. Qualifications &
Education Requirements 7 years of experience in digital fundraising,
copywriting, or creative strategy?preferably in a nonprofit or agency
setting. Proven ability to craft persuasive, emotionally compelling copy
that drives engagement & giving. Strong storytelling skills with
experience sourcing & shaping narratives from diverse stakeholders. Deep
understanding of digital fundraising best practices, audience
segmentation, & A/B testing. Excellent project management &
communication skills. Proficiency in Microsoft Office, Google Workspace,
& AI writing tools (e.g., Copilot). Familiarity with creative tools such
as InDesign, Illustrator, Photoshop, or similar platforms is a plus.
Preferred Qualifications: Bachelor\'s degree in English, Journalism,
Communications, Marketing, or related field. Experience with
donor-centric messaging & multi-channel campaign development. Passion
for social impact & empathy-driven storytelling. Staff work a hybrid
schedule with 2 days/week in the office See complete job description
when applying.
mission-driven digital fundraising campaigns that inspire action &
deepen supporter engagement. Reporting to the Senior Manager, Digital
Fundraising, with a dotted line to the Direct Marketing Copy & Design
Director, the Digital Creative Manager will be responsible for crafting
campaign narratives, mining stories from programmatic sources, &
collaborating closely with the Direct Marketing Creative team to ensure
cohesive, multi-channel messaging across digital platforms. This role
blends strategic thinking, creative leadership, & hands-on copywriting
to drive performance & innovation in digital fundraising. They will play
a key role in shaping the organization\'s voice, elevating storytelling,
& ensuring creative excellence across email, web, social, paid media, &
other digital channels. This role will also lend support to creative &
story development for all IFAW?s direct marketing channels (mail,
canvassing, telemarketing etc.) Role & Responsibilities Campaign
Strategy & Development Lead the creative development of digital
fundraising campaigns, including direction for email, landing pages,
website elements, donation forms, & digital ads. Align fundraising
campaigns with direct marketing plans & campaigns, to leverage
integration & increase results. Lead digital creative brainstorming
sessions & creative reviews, & partner with the Direct Marketing Copy &
Design Director for department-wide creative planning sessions. Draft
campaign outlines & messaging frameworks aligned with fundraising goals
& audience insights. Story Mining & Narrative Building With the Direct
Marketing copy & design director, source & curate compelling stories
from program teams, donor testimonials, & field reports. Translate
complex programmatic impact into emotionally resonant, supporter-centric
narratives. Maintain a library of story & content assets for use across
digital channels. Work closely with the Direct Marketing Creative team
to ensure consistency & message alignment across online & offline
channels. Copywriting & Editorial Leadership Write & edit
high-performing fundraising, stewardship & advocacy copy for email, web,
social, SMS, digital ads, & others. Work closely with the Direct
Marketing Copy & Design Director to combine skillsets & knowledge &
drive increased performance. Ensure all content reflects the
organization?s voice, values, & strategic priorities. Explore innovative
& creative ways to share stories, updates, & impact with our supporters
across channels. Basic Design Support Create or edit simple visual
assets when needed (e.g., email headers, social graphics, & mockups)
using tools like Canva, Photoshop, or Illustrator. Maintain brand
standards across all creative outputs. Partner with design teams to
Translate Concepts Into Polished Final Assets. Qualifications &
Education Requirements 7 years of experience in digital fundraising,
copywriting, or creative strategy?preferably in a nonprofit or agency
setting. Proven ability to craft persuasive, emotionally compelling copy
that drives engagement & giving. Strong storytelling skills with
experience sourcing & shaping narratives from diverse stakeholders. Deep
understanding of digital fundraising best practices, audience
segmentation, & A/B testing. Excellent project management &
communication skills. Proficiency in Microsoft Office, Google Workspace,
& AI writing tools (e.g., Copilot). Familiarity with creative tools such
as InDesign, Illustrator, Photoshop, or similar platforms is a plus.
Preferred Qualifications: Bachelor\'s degree in English, Journalism,
Communications, Marketing, or related field. Experience with
donor-centric messaging & multi-channel campaign development. Passion
for social impact & empathy-driven storytelling. Staff work a hybrid
schedule with 2 days/week in the office See complete job description
when applying.